Ebook Review The Definitive Guide To Google Adwords

Writen by Sunil Rajan

Never before has it been possible to spend five bucks, open an account and have brand new, precisely targeted customers coming to your website within minutes.

But with Google Adwords, you can do exactly that. Now, let us first know what is Google Adwords?

What is Google Adwords ?

Pay per click (PPC) marketing is a miracle of the modern world. It has proved to be the most important development in advertising. In comparison to banner ads, link exchanges, buying space in e-zones, waiting weeks or months for search engine listings to show up, ADWORDS is a web marketer's dream come true. Adwords is the fastest way to bring new customers to a cash- hungry business.

Advertising on Google is not a cakewalk in the beginning. You can set up an account and get visitors in as little as seven minutes…. But a day or later, your bids get cancelled, ads get disapproved and you pay way too much for clicks.

Writing an effective and profitable Google Adwords is one of the most difficult, yet important tasks that contribute to the ultimate success in online keyword advertising on Google. Normally, nobody likes to write ads. It is a painstaking process that takes hours of tedious work. The only people who like to write sales copy are those really expensive copywriters that charge you an arm and a leg for it.

While Google Adwords were at one time a very easy way to get quick, cheap targeted traffic, its success has rendered it a bit saturated. To counteract the increasing prices, Perry Marshall has developed methods to get smarter and smarter about finding good keywords and using them to target your traffic.

Perry Marshall developed a comprehensive toolkit called 'The Definitive Guide To Google Adwords' detailing how to effectively use Google Adwords. This eBook will take you by the hand and lead you step by step giving case studies and personal examples, to understanding and benefiting from enormous power of Google Adwords. It helps the Internet storeowner to increase his/her traffic and sales easily and instantly.

First, let us have a little background as to who is Perry Marshall and why would you trust him to teach you about Google Adwords?

Who is Perry Marshall?

Perry Marshall (also known as Perry S. Marshall) has used Internet marketing to grow a quasi-start-up business 2000 percent, which later sold for $18M. Perry Marshall had sold millions of dollars of products on the web since 1997, when he was national sales manager at a hi-tech start-up in Chicago. He started advertising on Google before most people could do that. His clients' websites would go from zero traffic to hundreds or thousands of visitors each day overnight. Since then, he has become one of a tiny handful of experts on this new advertising medium. Now, he consults with dozens of companies in software, publishing, manufacturing and information marketing.

The reasons why you should trust him to teach you about Google Adwords :

He has been in the business of generating more business for years. While Adwords may be new, direct marketing is not & Perry has been in the marketing & promotion business for years.

He was one of the first to publish a book on Google Adwords.

As Googles is treacherous at first, it punishes uneducated marketers and rewards smart ones. So, Perry wrote a 5-day email course to help you beat the system fast. He discovered how to consistently pay less for your Google traffic than everyone else – while getting more clicks to your site. You can sample his expertise with a free e-mail course on Google Adwords and then decide if his expertise will be valuable to you.

Perry is known as 'Google Adwords King'. Perry has marketed products such as ebooks, computer hardware, health products and $50,000 software licenses. His articles have been published in major electronic and industrial trade journals. Perry's products include The Definitive Guide to Google Adwords, The Definitive Guide to Writing & Promoting White Papers, and The Perry Marshall Marketing System. The Definitive Guide to Google Adwords is a self-help course on how to drive more visitors and pay less for each one on the Google Adwords pay per click advertising program. Now, we shall see as to what is this product and why should we trust it in detail?

Book Description

The Definitive Guide to Google Adwords is the least expensive of Perry Marshall's products, the most down to earth written, and by far the most popular.

It is an excellent ebook and has the fastest way to beat the leaning curve, get new customers and put more dollars in your pocket. This ebook is 205 pages long and comes in a password protected PDF format.

The Definitive Guide To Google Adwords arms you with a slew of powerful tools and ideas, including:

Fast-Start Guide gives a blow- by- blow example of setting up a real Google Adwords campaign for a real company.

A revolutionary, effective new keyword insertion approach that prevents your keywords from being put 'On Hold' and disabled.

Discover how to get traffic from hundreds of inexpensive keyboards instead of 10-20 expensive ones and get more visitors for less money.

Several specific strategies for dealing with Google's "no popup" rule – methods that are much more effective, and don't annoy customers.

How to use Pay Per click market intelligence to optimize your web pages to get FREE traffic from search engines.

Ultimately, this toolkit is not merely about Google. It's about squeezing the most dollars and new business from every person who comes to your website. Every thing you get is real – real companies, real case studies, and real screen shots. You can flip through the manual and get powerful strategies that you can put to work immediately in fifteen minutes. It even comes with a 3-page fast-start guide with a tidy summary of all the best shortcuts.

Contents of the Book

The Book goes on to detail:

A Real- Life PPC campaign

Managing the basics – Keyword Selection, testing & Statistics.

Making Your Traffic Pay – Conversion cheat Sheet, tracking Sales.

Tools, Tips & Tricks – Account Management Tool, cool Tips for keywords, Do Less & Earn More.

Your Questions Answered – How To beat The Competition, Real Q & A… and much more.

There are seven main sections in the Book:

• Section 1 starts off with getting started and explains how to start your Google Adwords campaign.
• Section 2 talks about keywords and the relevant keyword matching types. Here, he talks about how to organize your keywords into various ad groups.
• Section 3 talks about ad positioning (the ideal position for your ad), tracking conversions and sales, value per visitor and the very important split testing.
• Section 4 is a little section on tools, tips and techniques specifically on keyword generation, improving your ad copy with the use of capitalization and tweaking your campaign.
• Section 5 is an FAQ (Frequently asked Questions) section where Perry provides answers to frequently asked questions.
• Section 6 and 7 are pretty much bonus areas where Perry talks about using PPC to improve the world by promoting child sponsorship.

Importance of the Book and why it is highly recommended

To sum it up, The Definitive Guide To Google Adwords is an excellent Book and there are very few that go into such detail on winning Google Adwords techniques. This Book is more tailored towards the intermediate marketer who has already a couple of campaigns up and running and would like to improve on them. It really gives you an edge over your competitors and Perry goes into so much detail that you really gain a good grasp of the techniques he is teaching.

In the book, Perry Marshall will walk you through the setting up of a campaign, and show you where the tools are to find good keywords. Then he will show you how to design a direct-marketing campaign around those keywords. You will also know how to eliminate false hits that can cost you big money. He will talk a great deal about writing good ad copy and little tricks that skyrocket your click – through rates. The only downside is not really a downside at all. It is that this book will take some thought and time on your part. It is not just something you read and implement in a day. It takes practice and testing.

In fact, this ebook is the best guide to Google Adwords available. With the best tips and tricks to get the most from your advertising dollar, it is an essential guide for the Internet Professionals and perfect for the learners who are looking for the information at the right price.

This ebook is not for the casual Webmaster. It is for the serious persons who want to analyze the market and apply a data- driven approach to maximize profits. It is simple, easy, fast and doubles profits overnight. It is like shooting fish in a barrel. If there is one expert who really knows his work in terms of helping real-world marketers refine their sales process for business-to-business, especially technology, it's Perry Marshall. Perry Marshall is a gifted teacher and a champion practitioner. What Perry knows about Google Adwords- and how to build a business with them- is very powerful. If you really want to drill down and focus on the B2B space, or get additional advice on how to make Adwords work for you in generating better-quality leads, then check out for Perry's 'The Definitive guide To Google Adwords'.

Sunil Rajan offers reviews, advice and assistance for new webmaster interested in making money on the internet. His services are free as he provides assistance as a personal hobby. He enjoys helping those who want to make money thru his website http://www.therichmonkey.com His site contains information on setting up sites, how to make profits from them and how to keep an edge on the internet. Please include this bio when reprinting.

Viral Marketing

Writen by Rajitha Dahanayake

What is Viral Marketing?

"Viral marketing is word of mouth marketing on the web. In other words it is the "e" term for word of mouth marketing."

Viral marketing was born in 1996. Viral marketing messages receive 5 –15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.

The Classic Example…

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. E-mails sent using this service contain an advertisement for Hotmail at the bottom of the message.

Power of Viral Marketing…

This medium could be used to spread the word about your business among the target audience. The essence of it is that you empower visitors to your website to tell other people about your company and your site. You provide something that encourages people to spread the word, and momentum builds. What's great about viral marketing is that it is low effort and low expense.

Viral marketing is more powerful than third-party advertising and you can expect a good conversion rate because it conveys an implied endorsement from a friend. People who visit your website as a result of viral marketing will have good impression about your company or the product because someone has recommended it to them.

Forms of Viral marketing…

We can identify two most common forms of viral marketing as service and incentive based models.

Service Based

In the service based model consumer has to spread the information about the company or the product to his / her friends in order to get the service.

Netscape Instant messaging is an excellent example of a service-based model. Also some search engines and directories use this model to list websites. Some companies use this model to provide access white papers.

Incentive Based

Incentive-based models provide consumers cash, credit, or other rewards for spreading company information to friends. This model is encouraging people to spread the message actively because of the incentives. Incentive based viral marketing campaigns will cost more than the service-based campaigns.

Viral Marketing methods and techniques…

Viral Marketing works best in combination with e-Mail marketing, since e-Mail marketing provides Viral Marketing with a great communication medium. You can use e-mail to spread the message. This could be done by sending e-mail messages to individuals or by joining e-mail discussion groups. Most of the service based viral marketing campaigns are using e-mail as the main technique.

Another medium to carry out your viral marketing campaign is through message boards and discussion forums. It is important to identify message boards and discussion forums relevant to your industry, product or service. By participating in these message boards and discussion forums you can create awareness of your company among the target audience.

Writing articles is one of the powerful ways to spread your message. All you need to do is allow people to republish it for free, as long as they include a paragraph at the end of the article containing details of your company. This method is widely used by companies providing professional services like search engine marketing and web advertising.

Freebies, Giving something away for free is another powerful marketing method available. Giving away a free something like e-book, mouse pad will encourage people to spread your message.

About The Author

Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing and e-Business solutions. He has over 3 years experience in Internet Marketing. He is a Member of The Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.

rajitha1978@hotmail.com

The Ugly Truth About Your Beautiful Adsense Tactics

Writen by Ben Shaffer

The internet is abuzz over Google's Adsense program. Fortunes are being made by those savvy enough to understand how to use it to their fullest advantage. Everyone is looking for the best ways to exploit this massive advertising program, and there are literally hundreds of Adsense "experts" willing to sell you tips and hints on how to earn a healthy income with the program.

For those unfamiliar with Adsense, a brief overview may be in order. Google allows advertisers to place bids on keywords of their choice as part of what is termed the Adwords program. The amount paid for advertising related to each keyword is determined by this bidding process and can get relatively high for fairly competitive keywords. Very competitive terms can cost a great deal of money. The advertisements appear on the top of Google search engine searches (you have probably noticed them in shaded areas and along the right side of your own search results). These advertisements are also inserted into the web pages of those who participate in Google Adsense. Every time someone clicks on the advertisement, the advertiser is charged for the click. The proceeds are then split between Google and the Adsense participant.

Basically, Google is willing to pay those with content-rich websites to host these advertisements. The site operator, known as the publisher, merely needs to insert some simple and customizable HTML code on their site and ads will "automatically appear." To make matters easier, the ads are contextual in nature. Google "reads" the publisher's page and serves up advertisements related to the subject matter of the page.

Adsense was immediately seen as a way webmasters could earn some extra money from their content-rich pages that were not otherwise producing tangible financial benefits. Any subject matter for which ads exist (and ads are available on almost every keyword) could conceivably generate some profit that otherwise would not exist.

It didn't take long for people to realize that this approach merely scratched the surface of Google Adsense's potential bounty. Soon, webmasters determined that sites rich in content directly related to the highest paying keywords could generate significant profits with each and every click. With the high cost of competitive keywords, it was possible to earn several hundred dollars from a single Adsense-carrying page from only a handful of clicks.

Other publishers determined that finding underserved keywords that still generated significant per click revenue could also produce amazing results. A quality high paying "niche" Adsense site could be a significant source of revenue.

Today, Google Adsense continues to grow in popularity. Advertisers love the arrangement, as they now have an army of webmasters designing sites that will eventually lead to pre-qualified prospects being led to their commercial endeavors. Adsense publishers love the idea of creating sites that can generate revenue without requiring a product to sell. Adsense continues to create awesome income opportunities for those who know how to best use it.

As noted, there are a variety of so-called "experts" offering tips and hints to help increase Adsense revenues. Some focus on on-page design and other similar means of increasing "click through rate (CTR)." Others focus entirely on how to produce hundreds of sites quickly and easily in hopes of creating income through volume. Sometimes there seem to be as many expert Adsense systems as there are actual sites featuring Google's ads.

Those who initially took this "spare change" opportunity and transformed it into a true moneymaker, however, uncovered the key to success with Adsense. The key to success is finding the right keywords and determining how to best exploit them.

It's not too hard to guess what kinds of keywords are generating decent payouts. Medical terms and keywords related to multi-million dollar lawsuits, for instance, are universally known to be bring high amounts per click. At one time, the internet was crackling with news of how the keyword "mesothelioma" and related terms were earning nearly a hundred dollars or more per click. That's right…Per click. Ten "mesothelioma" clicks in a day could conceivably put one thousand dollars in the pocket of a publisher.

Of course, once word leaked out, "mesothelioma" sites sprung up everywhere. Adsense experts and newbies alike engaged in heated competition for the elusive "mesothelioma" clicks and their attendant profits. Soon, it became increasingly difficult to get traffic to a "mesothelioma" site. There was simply so much competition.

The story of how a form of lung cancer took Adsense by storm is important to understand, because it teaches a fundamental lesson about the nature of succeeding with the program. You not only need to know what words are making money with each click. You need to know that information before everyone else does, too.

That is why keyword research is the most important aspect of successful Adsense use. By understanding which words are paying the most at any given time, you can position yourself in those key niches before the onslaught, allowing you to garner considerable profit in a relatively short period of time.

Adsense keyword research can be performed manually by anyone willing to invest the time. By creating a separate Adwords account, one can take on the role of an advertiser and see what it would cost to advertise for particular keywords. This will give one an idea of how much each click to an advertisement is likely worth. They can then analyze the competition for that keyword to see if the market is too saturated or not. They can also use any number of services to generate a list of related terms to check and see if there are any veins that are particularly underserved in terms of "perfect match" traffic. After they discover a high-paying word with an accessible market, they can use the information to make more money with Adsense.

There is, however, a problem or two with this technique. Initially, one may have to take hundreds of stabs at finding a keyword that matches all of the necessary prerequisites for success before they are even able to discover which keywords are really high paying. Then, they must hope that keyword is not already over-served on the net, so that they can hope to profit from their Adsense site. If it turns out that the high-paying word they discovered is already being served by hordes of other Adsense users, they must go back to square one and start the process over again.

The process is cumbersome, time-consuming and absent a stroke of luck may never produce real results. What a potentially profitable Adsense publisher really needs is a way to quickly and easily determine how much a click is worth for virtually any keyword at an instant. To make matters even more convenient, they must also be able to immediately ascertain the popularity of the term with respect to how many people are seeking information on the keyword.

Fortunately, this alternative is now available and it is really the best way to profit from Google Adsense. Adsenseadwords.com has automated the process of finding winning keywords and can provide users with all of the information they need to choose the best niches and keywords to attack. Adsenseadwords.com provides a comprehensive up-to-date look at which words are generating the most money per click. At the same time, it reveals just how many people are actually searching for the keywords in questions. Even more impressively, it takes an extra step and allows users to look for related keywords in order to find the best ways to custom tailor sites to produce maximum Adsense revenue.

This kind of information is in high demand for a reason—it is the one way to produce the best possible results. If one performs a search on a term like "high paying Adsense keywords," they will quickly understand how coveted information like this really is. You'll find forum posters begging for information on which words are hot. You will find old lists of various higher-paying words that are still relied upon by some desperate for direction even though the lists are now old and of little real utility. Everyone wants to know which words pay the most. Adsenseadwords.com answers the question with an intuitively structured system that provides both keyword values and essential search pattern information.

If you just want to put some Adsense ads up on an existing site and hope to earn a few cents per day, Adsenseadwords.com is not for you. However, if you are interested in discovering which keywords can really offer the most profit potential in order to help direct your site-building and site optimization plans, it is the perfect service. You know the big money clicks are out there somewhere. History shows us all that those who find them early and make their move can produce massive profits. You just need a tool to help you find the right terms. Adsenseadwords.com gives you the tools and makes them very easy to use.

Ben Shaffer is the owner and chief-developer of the popular site http://www.AdsenseAdwords.com . He also spends a huge amount of time managing his Adsense sites portfolio. If there is something to know about Adsense, then Ben Shaffer probably knows about it!

Successful Internet Marketing Without A Budget

Writen by Lee Munson

The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.

LM:You are successfully promoting Worldwide Holiday Homes, without a marketing budget. Is this a decision you took out of necessity or choice?

DC:Certainly out of necessity - I dream of the day when I can spend thousands of pounds on marketing my business.

When I first had the idea of the business I had no business plan, I hadn't designed a website before, and I'd certainly never heard of the term SEO, never mind what is stood for. All I did know was that I would submit this website to Google, and within days thousands of visitors would be visiting my site.. (I'm being serious!) that's how innocent I was.

LM:It could be argued that someone who looks to promote a site without any kind of budget is either ill-prepared or lacks faith in the product or service they are offering. What are your feelings about this?

DC:I would agree with you - the idea came to me when my parents bought a holiday home in Spain, and I had never thought about building a business before, I was ill prepared and to some degree, I lacked belief that the website and services were going to be successful, and if it wasn't for my own dedication to succeed the business wouldn't be in the position that it is in today.

Trying to promote your site without spending any money must be extremely difficult. What do you consider to be your biggest challenge in terms of marketing?

I cannot explain how difficult it is - I see my competitors spending thousands (if not millions) on PPC campaigns, television and radio advertisements, etc and sometimes that can be soul destroying, and you do think 'What am I doing wrong?' but these companies have a work force that are dedicated on building and running the company - whilst I'm running the business by myself, in my living room.

The biggest challenge with marketing is persuading clients (villa owners) that I can offer them a service, which is good value for money, has great support and customer care - unfortunately, the sector I am working within, the travel industry, has thousands of companies, and many of them have let owners down, and in my opinion made life very difficult for genuine businesses.

The other challenge I face is making sure that the website is regularly visited by holidaymakers - without the traffic from the likes of Google, Yahoo and MSN the business would not exist - fair enough you could say that about 99% of online companies, but the owners who advertise their villas, etc. rely on enquiries from holidaymakers, and if I'm not providing owners with enquiries, I'm failing them and the business.

LM:Do you feel that having no marketing budget restrains your site from moving forward and competing with the leaders in your industry?

DC:It certainly does - I want to be respected by the travel industry, and I want everyone to know who Worldwide Holiday Homes are - when someone is looking to rent a villa I want them to say "oh let's go to Worldwide Holiday Homes". Without a marketing budget, I don't have the funds to pay for a PR company to raise the profile of the business and I think long term this will affect the business unless I increase the revenue to the business.

LM:To be able to compete with those webmasters who have large sums of money available for promotion do you feel you need to think smarter or work harder?

DC:Both think smarter and work harder. My working week is working around 14 hours a day, 7 days a week, it doesn't give me much time for a social life, but if I put the hard work in now, in years to come that hard work will come to fruition. The great thing about webmaster forums like Digitalpoint.com is that you can learn from other webmasters, and all of the experience and knowledge I have gained running this business has been from more experienced webmasters and search engine specialists.

LM:If you are not spending money then presumably you are relying on SEO skills to promote your site. What areas of Search Engine Optimisation have you spent time on and which have generated the most successful results?

DC:I certainly am relying on SEO skills to promote the website and have focused more on researching keywords which holidaymakers are using to find the type of holiday accommodation the portfolio has available, as well as working on various linking strategies to get the website and it's pages ranking well.

Initially I thought specific keywords would bring in thousands of holidaymakers every week - the keyword 'holiday rentals' I thought would be an excellent keyword to get ranked on the first page - I found after spending a good few months optimising the website for this keyword that it brings in a few referrals a day... lesson learned there.

LM:What proportion of your internet traffic is direct referral from search engine queries?

DC:I would say 90% of the traffic is from search queries from search engines and directories - with the other 10% from links, and forum posts. I feel I'm in a position now to attempt to bring in more visitors by spending revenue on marketing the website through other means - I do have sleepless nights thinking what I would do if Google was to stop sending me holidaymakers.

LM:What would you consider to be your best, zero cost, marketing success?

DC:Good question - search engine optimisation on a number of pages with some very competitive keywords - obviously I don't want to give my competitors the opportunity of outranking me, so I'd prefer not to divulge the keyword terms. Also, I submitted a few press releases to www.prweb.com and found myself speaking to two editors of a regional newspaper, and an online travel magazine, both these articles brought in a good level of traffic for a few weeks after... and it was free.

LM:Your site has featured in UK papers (The Yorkshire Evening Post). How did you manage to gain such press coverage?

DC:The business was featured in the Yorkshire Evening Post under the business section, simply because one of the editors had heard about me setting up this business and thought it would be a really good story for other small business owners (or people thinking about setting up a business). Word of mouth is and will always be the best form of marketing - I spoke to a guy in the pub, who knew an editor at the newspaper and the rest is history.

LM:Now that you are obviously experiencing some success are you tempted to invest your profits into marketing in order to move your site up to the next level?

DC:Yes, in the past couple of weeks I have started to look for quality websites to promote my business and website on, the problem with advertising is that you don't know how effective it is going to be, and with a tight marketing budget you can't afford to make any mistakes.

LM:Finally, do you have any other areas of free promotion that you are looking to exploit in the near future?

DC:Yes, I'm actually writing my first e-book, and will obviously continue on optimising the website and writing press releases and travel articles. I believe that networking (word of mouth) is a big part of promoting your business, and you won't believe how many new clients I have received by simply taking a taxi ride and telling the driver all about my business (without boring him!) and handing them my business card. I'm also a member of www.ecademy.com which is paid or free membership, and enables you to meet and network with people of the same interests, this has been a great place to pick up ideas and again promote my business.

Lee Munson runs the site http://www.info-sales.co.uk which offers free webmaster resources, including a huge list of free directories to submit your site to.

I Want To Be An Online Marketer

Writen by Anna-Marie Stewart

Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.

First things first: do a lot of research. Find out what kind of thing
appeals to you most. It could be affilate programs, mlm`s or maybe you
like the idea of selling other peoples products for a commission etc.

There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...hehehe

Ok, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.

Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?

So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.

Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.

Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.

Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.

If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.

Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.

Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"

Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.

Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.

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