Saturday, August 23, 2008

Finding And Promoting A Residual Income Program

Writen by Andrew Saari

So, you've had some success with Internet marketing, and you're looking to take it to the next level. Or, are you new to it and still searching for the ultimate product? A residual income program may be just what you're looking for.

What is residual income? Let's start with a brick and mortar example: Say you're a car salesman. You sell a car. You get a commission, right? Nice, but to get another commission, you have to sell another car. Sounds like a job to me, doesn't it? Now, that car you sold needs to have insurance, right? The insurance agent sells the same customer insurance. The agent gets a commission check, too. But, the difference is every time another insurance payment is due, the insurance agent gets another commission check. Nice, huh? Make one sale, get commissions forever! This is what is known as residual income. Now, the insurance agent can concentrate on making another sale, which will give him even more and more residual income, year after year. The car salesman has to sell another car to get another check. Which sounds better to you? Before you rush out and become an insurance agent, let's see how to apply this principle to online marketing.

Now, let's say you have a product that you're selling. It sells for $50. Your marketing efforts cost you $25. That leaves $25 for you. Nice. Now, Imagine you found a product that has a residual income of $50 a month. It costs you the same $25 to market and make one sale. After 1 year, the total income is $600, of which $575 is pure profit from one sale! Keep making sales, and the profits would keep compounding. Making just one sale a day for 3 months, your monthly income could be over $3750! After a year, your montly income could become quite staggering-even if you quit advertising.

Ok, now the big question. How do I find a residual income program for me? There are a few options here. Create your own. Some ideas include: Start a newsletter. Getting paid subscribers to a newsletter you write on your area of expertise is one. Web hosting is an option. Starting a web hosting business where you collect a monthly fee would be another excellent idea.

Maybe you don't want to go through the hassles of creating your own newsletter week after week, or whatever your time frame would be. Perhaps you don't have the ability to write the sales letter to sell it yourself. Or, you don't have the technical knowledge required for web hosting. Then, an affiliate program may be what you are looking for. This means you get a commission off of someone else's existing product. You may even use their marketing materials. All you do is promote the product and send visitors to their site using your ID.Then, you get a piece of the profit. Sounds even better, huh? There are hundreds of these opportunities to be found online. Take a little time, and find the one that's right for you.

A couple of things to keep in mind:

Your product should provide a value to your customers. People buy because they feel they're going to recieve something of value. You get what you want by helping people get what they want. Offer an inferior product, and customers will not buy, or they'll cancel their monthly subscription and take your profit with them.

Use the product yourself. If you're trying to sell your customers a product they don't believe in, they will sense it, and not buy from you. If you don't believe in your product, who will?

Some affiliate programs pay on more than one level. Much like MLM, you can get paid on other people's sales, too. Getting any ideas yet? Do a search on residual income affiliate programs. Find one that appeals to you.

Now, you've found your product. How do you promote it? Use the same techniques that have proven effective for other online products. We'll go through the basics:

PPC-or pay per click. Probably the fastest way to get a new product in front of the customers who are searching for it. All the major search engines have their version. Visit their advertising center and check out your optiions. You may need to play around with keywords and bids, as well as advertising copy, to find which converts best.

ezines-There are thousands of ezine publications online. Practically every niche has dozens (or more). Find one that accepts advertising, or maybe even start your own! Find one that your product would appeal to.

Your own opt-in mail list. If you've been successfully building your business and have built up an opt-in list, send your offer to your list. If they've already bought from you, they likely will again, if what you're offering is similar.

Other people's opt-in mailing lists. Some lists accept advertisements for a fee or a cut of the commission. Warning: Never send spam or bulk email to anyone who has not opted in to a list. This can get you in trouble with the law, as well as alienate the customers you're trying to reach.

Write an article such as this one. Make it informative, not a sales letter. You're allowed to put a tag line at the end with a link to your url. There are dozens of services to submit them to, and web publishers who are constantly looking for new content use them. They publish them on their websites, and you get links to your site, which send you free traffic. Everybody wins and it's very effective. (And cheap!) If you don't have the knowledge, or the time to write an article yourself, hire a ghostwriter to do it for you.

By now you should have gotten some great ideas on what you would like to promote, and how to do it. All that's left is to go out and do it! Find the right one, and you may just become the next Internet millionaire.

Copyright 2006 Andrew Saari

Andrew Saari operates several online businesses. To learn from over 50 of the most amazing minds on the planet who collectively have helped millions of people achieve astounding levels of success and sign up for a free residual income producing website, visit http://www.easyachieve.com

Friday, August 22, 2008

Examples Of Quotbusiness Opportunitiesquot From The Internet World

Writen by Yigit Djevdet

Income Earning Offers By Mail
I send you an unsolicited e-mail and guise it as a business offer. I do my best to make the opportunity sound like a dream come true. I talk about the wonderful house you will own, the expensive car you will drive and the lavish holidays you will be able to afford. Can you but trust me to send a measly amount of ($SUM) so that I can reveal to you the secret.

This comes in many guises. For example, I fool you into thinking that I have the perfect formula for beating the odds in some gambling venture. Or that I have made many thousands of dollars using this or doing that. You will be surprised to hear me say that all this may in fact be true. However, an offer received in this way (i.e. unsolicited mail) has virtually no chance of being genuine. But, if you are really tempted and want to be sure, just do a search on the name or the company. If no name or contact information is given then you can forget it straight away. Most scams of this nature are however clever and they will provide you with this information.

If your search reveals nothing about the contact then forget it. If there are many references to the name or the company, dig a little more to find what people are saying. If all these checks reveal positive results, then the next plan of action is to reply to the mail (this should be standard practice even if you asked to be included on some mailing list) and ask as many questions as possible and wait for a reply. If the reply comes quickly (a day or so), is not an automatic response and all your questions are satisfactorily answered, you can probably go ahead. But never hurry to give your money away.

Income Earning Offers Over The Net
The most notable types of offer you may come across are: Home Working, Multilevel Marketing (MLM), Affiliate Programs, Reselling and Surfing for Cash.

Now if you do come across any of these sites, particularly after having done a search engine query, the chances are that you are looking for some kind of opportunity. You are testing the water, as it were. It is the same as looking through the classified section of small adverts in a national or local newspaper. The chances also are that you are looking for a second income or even a complete change of work for whatever reason. You might be fed up with your boss or the pay is too small or the hours are long or the people are unfriendly. Most of us have done the job thing and I think we all know the feeling of how each of those things eats away at your happiness. Whatever your reason is, it means you are vulnerable. You are impressionable, especially if you are relatively new to this sort of thing on the net.

These are not words of discouragement. They are words of caution because you will need to exercise sizeable quantities of it in order to avoid slipping into a scam. The plain reason is that it is often difficult to see the difference between a scam and a genuine offer. However, there are certain signs that you will be well advised to look for.

Let us first try to address some questions that the prospect will almost certainly be asking before I list the danger signs. In general, people I speak to or converse with on this subject ask me the following questions (often in the order I present them below):

Q1. Is it really possible to earn some kind of income on the net?
A1. The answer is an emphatic YES. The reason for this answer is a direct result of how the question is posed. The word possible is used. So, after some thought, the question is rephrased.

Q2. Can anyone earn some kind of income on the net?
A2. The answer is the same, YES. The question is really no different from the first one. But just to appear a little more sociable, I may add that anyone with patience, a reasonable intelligence, and a natural disposition to hard work can make money on the net. By adding this extra bit, I save the next question which is: "Could I earn some kind of income on the net?"

Q3. How much are we talking about?
A3. Very difficult to say. It depends on a lot of things. First, it depends on what type of activity, what type of business, what type of good or service you are offering. But obviously there are people who are making lots of money and there are those (the majority) who are making very little. The range averages from $30 per month to $20,000 per month.

The answer to question three quickly separates prospects into two categories. The get rich quick people and the I am ready for hard work and to be patient people. So the moral of this story is that if I advise you that you can earn $20,000 per month by working an hour a day, I am not lying to you but I am misleading you. I am giving you the impression that this can be achieved quickly, i.e. within days or weeks or even months of having set up your Internet home-based business. The truth is that all successful people who have made very large amounts of money on the net have spent a lot of time refining, rebuilding, changing, learning, reading and gaining valuable experience in the process.

Consider a business on the high street. A small grocery shop does not make as much money as a supermarket. Even if the volume of customers were the same, people would come in, look around, not find what they want and make their way to the nearest supermarket. The point is, any business, even an Internet one, has to be built gradually. Your customer-base has to be established, your reputation has to grow, the popularity of your site has to flourish and you have to keep working at it (even when you think you have the perfect site). The good news is that if you adhere to all of the above, the work really does get less and less.

I wrote this article specifically for those (perhaps newcomers) that are entertaining the idea of going into business using the internet. The candidate will have undertaken many searches to find the right sort of "business" but possibly without the knowledge of what they might expect to find. It is really to sound a note of caution and inject the benefit of experience and wisdom into the mind-set of those that hear about the glories of "home working" and "making $1000s just by working 2 hours a day". These are just a few of the many emotion stirring headlines con-artists use to grab and keep one's attention.

I am also the author of a fantasy/supernatural novel called "Will of Dreams", for which I have built a dedicated website http://www.willofdreams.com awaiting the command finger hovering impatiently above your mouse to click upon it.

Wednesday, August 20, 2008

Internet Marketing Reality Check

Writen by Jeff Palmer

There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)

With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions you may find it difficult to filter out the facts from the fiction. I will take the unenviable role of fact giving, bubble burster and tell you flat out, "There are no secrets to successful Internet marketing!"

Let me repeat myself, I said, "There are no secrets to successfully Internet marketing"

Successful marketing, whether its online or off, requires careful planning and a lot of hard work. And no amount of marketing will ever meet with success if the product being marketed is a bad one. This is especially true of web sites, which carry the remarkable distinction of the almighty back button. I know this from first hand experience with companies that have spent ridiculous amounts of money to market web sites which were basically unusable.

Now that your dreams of sailing around the ocean sipping margaritas, while an Internet cash machine deposits six figure sums into your bank are thoroughly dashed, lets explore some of the common issues associated with true Internet marketing success as well as a few of the many misconceptions.

The same principles that govern off-line marketing practices apply to online marketing. Research, Planning, and Analysis.

Research:

Determine what makes your product or service stand out from the crowd. What do you offer that the competition doesn't? How do your prices compare to others in the market? What features of your product are one of a kind? All of this information will help in designing your web site to reflect a unique selling proposal. A unique selling proposal answers the customer's question, "What's in it for me?" Gather all the information possible that answers this question and use it in planning your web site.

Planning:

Develop a marketing strategy for your web site.

Are you selling merchandise online? Are you advertising a service? Who are your customers? You must determine exactly what it is that you want your website to accomplish. Example: If your web site is focused on making it easier for potential customers to learn about your services, focus your attention on offering as much information about your services as possible. Price comparisons of your competition, directions to your business location, contact information, testimonials, etc.,are a good place to start. Plan your web site around a central goal.

Analysis:

So your web site is up and running, you have developed a marketing strategy and people are interested in your product. Now its time to figure our what is working and what isn't. This aspect of marketing your web site can be one of the most difficult to understand. This goes well beyond simply counting the number of visitors to your site. It requires analyzing the habits of those who travel to your site. Determining what features of your site compel visitors to purchase your products, what features turn visitors away. It is important to analyze every single feature of your web site, from the sales copy to the navigation. You must understand how every feature of your web site supports or detracts from your marketing success.

Hopefully by now you realize that Internet marketing requires more than just an out-of-the-box solution. There is no magical formula to marketing online, and those who say otherwise should be scrutinized. The incredible variety of businesses online require individual marketing strategies and plans. A real estate web site should not be marketed the same way as one selling comic books. Any salesman would have a difficult time selling denture glue to a teen-ager, it just doesn't fit. And neither do one size fits all marketing plans. Target markets have to be considered. Planning, strategy and analysis must be carried out in order to achieve any kind of lasting success.

Make your web site usable and you will gain success!

Now, if you would like to send me a check for $30 for this "killer strategy" please feel free to do so. Otherwise, take this bit of information and file it in the "critically important" category. By usable, I'm talking about such web site considerations as working links, fast loading pages, limited use of images,animations and other "fluff" that will make most users hit the back button faster than you can blink a virtual eye.

Fact: Most Internet users will hit their back buttons if a web page doesn't load in 20 seconds or less. Increasing the speed at which your web site loads greatly increases the likelihood that it will ever be seen.

Submit your site to 100,000 search engines for just $29.95 !!! Beware of offers like this, the truth is there are only a handful of search engines that most people use to find things online. Concentrating your marketing efforts on these few search engines is much more effective than having your site listed in a million places that nobody will ever see Bear in mind that most of these multiple search engine submittal sites are profit driven, and the only one making a profit is them.

Fact: Google and Yahoo are currently the major players in the search engine game comprising 54% and 41% of all Internet searches respectively.(Source: Comscore Media Metrix 05/04) There are several techniques to achieving higher rankings with these two search engines none of which are secrets. Read my article on search engine optimization for more information about this important topic.

Number 1 Ranking in Google! Guaranteed!

I have seen many web sites offering search engine ranking services, making claims like the one above, The truth of the matter is that it is impossible to guarantee a number one ranking with Google's free search engine submission. As I have stated previously there are a number of strategies and steps that can be taken to optimize your web site for search engine placement and achieve the highest rankings possible. Guaranteed results are a myth, it is possible to have the highest ranking in Google for search terms that aren't commonly used, but then, what's the point?

Fact: It is true that you can purchase advertising space using the Google service called AdWords. Advertisements appear in the right hand column of Google search pages.

Successful marketing of your business online requires time, effort and patience. There are no easy solutions. But, a fair amount of devotion and common sense can yield truly impressive results.

Jeff Palmer is an internet marketing consultant and search engine optimization specialist. Currently residing in Queensland Australa. Mr. Palmer is the author of numerous ebooks and articles concerning online advertising and marketing.

Online Paranormal Magazine

http://www.the-psychic-detective.com

Tuesday, August 19, 2008

Selling Products Online Whats Your Story

Writen by Stephanie Diamond

I know that you're excited about the products you sell online. But do you communicate that excitement to your customers? Based on the bland product pitches I see everyday in my marketing and design business the answer is clearly no.

To sell your product, you need to become a storyteller. In your personal life you apply this principle everyday. You tell friends and loved ones the story of your day and the funny or tragic things that occurred. You need to take that power of storytelling and use it to sell your products. You already have this skill, make it work for you.

Here are five things you can do right away to generate excitement for your products:

1. Understand the NEED your customer has to buy your product.

This sounds deceptively simple. Every marketer makes a long list of features and benefits about their products. But think about the need your customer would satisfy by buying your product. Would they feel smart, innovative, trendy? Would they feel that they had improved their plan for the future or proved themselves a good parent? These are the needs that really drive sales. Carefully think about which ones apply to your product.

2. Develop a one-to-one story based on that need

Once you are satisfied that you have identified those needs, create a story about your product for each one. The key is to create the story in the style you would tell a friend. This is difficult work, so don't be discouraged if it takes time. If it were easy, the world wouldn't need advertising agencies. And many of their campaigns don't hit the mark either. For example, if I am selling a software product, I need to tell you why using this product will make you better liked at your job or encourage your boss to notice you. This doesn't eliminate the need for features and benefits. It allows your customer to imagine herself as a success after buying your product.

3. Find different ways to tell the same story

The web is a medium that allows you to sell products in a variety of formats, video, audio, text, graphics. Not everyone responds to the same format. If you tell your story in a variety of ways you will capture more of your audience. The mistake most people make is to choose the format they like best. Try to accommodate as many buying styles as your budget allows.

4. Build trust and credibility

This is obviously the cornerstone of selling online. The need is heightened because the customer never meets you face to face. Don't bother with slick, bombastic language. It doesn't work for very long and it will generate mistrust, not excitement. Words like 'fastest' and 'best' can be substituted by 'faster' and 'better.' Hold to the truth, it's always the better choice.

5. Test reality— often

I recommend to my clients that they revisit their sales 'stories' on a monthly basis. This may sound excessive, but we live in a society where the world turns on a dime. One day your ideas are cutting edge and the next they seem stale and outdated. Not only do you need to understand what your competitors are doing, you need to evaluate how your customers are reacting to your 'stories.' Revise and refine as often as necessary.

Digital Media Works, Inc. is an Internet marketing and design firm. A seasoned 25+ year marketing professional, founder Stephanie Diamond is experienced in building profits. As AOL Marketing Director, she created a highly successful line of multimedia software products that sold millions. Check out her website at (http://www.DigMediaWorks.com)

Monday, August 18, 2008

Is Free Killing Your Sales

Writen by Lewis Leake

"FREE" what a great word.

We all like getting something for "FREE" don't we? Especially when it's something really good that we actually need and can use.

Everywhere you look on the Internet there are FREE ebooks, FREE autoresponders, Free websites, FREE this and FREE that.

And we all take advantage of this to some extent don't we?

The 'guru's' even tell you to give away FREE ebooks to get visitors to your site or to sign up for your newsletter. So "FREE" is good.

However, there can be a downside to "FREE"!

Let me tell you a little story - it will be short.

A month or so ago, I sent an ad to a newsletter. The ad was for one of my affiliate programs and like most affiliate programs, the URL was very long.

The editor of the newsletter suggested that I shorten the URL by using a re-direct service. Well the price for the re-direct service was really great - "FREE" - so I signed up and registered all of my affiliate programs.

Everything worked fine for quite some time.

However, a little later I received a newsletter from the above editor. While viewing the newsletter, an ad caught my attention so I clicked on the link. All I got was a "site not found" page. I tried it a couple of more times and always got the same page.

I was more than a little curious by now because this advertiser was using the same re-direct service that I used. I tried a couple of my links and wouldn't you know it, I got the "site not found" page also.

I found out a little later that the re-direct service had some server problems. They were working on the problems but the re-direct service was apparently a sideline business for them so it would be fixed - whenever.

Needless to say, I wasn't happy. I scrambled around and changed my links as quickly as I could.

How many sales did I lose? Could have been only a few. Could have been a lot.

How much aggravation did it cause me? A whole bunch, believe me.

You've heard the old saying, "You get what you pay for"! Well, I certainly did. "FREE" can still be a good thing if you're just getting started and want to "test the Internet waters" before you invest a lot of money.

However, if you have an Internet business and plan to make a profit, "FREE" isn't the way to go.

Remember - "You get what you pay for".

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Lewis Leake helps people work from home. His website at GrowNetProfits.com contains tools, resources, articles, newsletters, product reviews and traffic builders to help you make money from your home based business. Click here to get additional articles, tips and resources -- http://www.grownetprofits.com
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