Resale Rights And Building A Subscriber Base

Writen by Ken Mathie

Probably the most difficult part of Internet marketing in general, whether it's in promoting a resale rights package or just selling dog food, is building a subscriber base. How do you get people to sign up for your newsletter or e-zine or whatever form of communication you intend to use in order to get your offer to these people? Hopefully, after you read this, you'll end up with a few good ideas.

The best way to build a subscriber base is to offer something for free. Regardless of what form of initial advertising methods you use, whether it be traffic exchanges, safelists, message boards or what have you, the one thing you DON'T want to do right off the bat is try to sell them something. You want to give them something of value, free of cost, that they will look at and see as something that can help them attain their goals of financial freedom.

One example would be to put together a splash page for a traffic exchange offering the visitor a free report on Internet advertising that explains in detail, each form of advertising and the pros and cons of each. Break the report into a number of auto-responder messages. You could make each message focus on a different form of advertising, such as safelists in one issue, message board and forum posting in another and so on. With all the different forms of Internet advertising that there are, you could easily create a series of 9 or 10 emails. In each one you could give the subscriber certain tips and subtly point them in the direction of purchasing your product. Again, you don't want to sell them outright but after seeing how much valuable information you have given them, they are more likely to trust you when you tell them that YOUR product will make their life better.

Another way to build your subscriber base is to write to an e-zine owner and offer to write articles for them in exchange for being able to include a link to your opt in newsletter or auto-responder at the bottom in your signature. Don't pay to advertise in the e-zine because your intention is not to make a sale but to build your subscriber base. An e-zine ad can be very expensive and since you're not trying to make a direct sale, the costs are not justified. Write a series of articles. Tell people at the end if they want more free info on the subject they can get it by subscribing to your newsletter or auto-responder series.

If you're really ambitious, what you can do is build your own web site in addition to the sales page that you have for your resale rights package. Don't directly promote the sales page. Instead, promote the web site which should contain a number of articles and free information that will give the people that go there a good education. If they see that the information is helpful, they are more than likely to trust what's on your sales page which you will subtly lead them to in various places on your web site. You have to be very clever about how you do this. You don't want to make it look like you are trying to sell them something.

As I said up top, building a subscriber base is not easy. But by following these simple tips, you have a good chance of getting quite a few subscribers who can become potential buyers.

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HBNezine... Home Biz News & Tips... Is A Home Based Business Right For You? Receive weekly up-to-date powerful strategies to outsmart, out market and outsell even your toughest competition. Learn how to drive traffic to your website and explode your sales. You don't want to miss this ezine... A must read! Receive 4 FREE gifts when you subscribe! mailto:HBNezine-3@smartprosystems.com http://www.homebizniche.com/hbnezine.htm

Copyright 2006 – Ken Mathie. Editor PMCezine... You are free to reproduce this article as long as no changes are made, the author's name is retained and the link to our site URL remains active.

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Strategic Internet Marketing Is Planning

Writen by Daegan Smith

Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success. Optimum sales require optimum effort on your part. Starting an online business without first looking at strategic Internet marketing is a sure-fire way to expect failure.

Strategic Internet marketing defines the goals you have for your business and allows you to set objectives. Having a solid yet flexible plan will assist you in building your business and will help influence the others that your business will be a success. A core of business principles in your strategic Internet marketing will give you an excellence start toward business success.

The first item you must address in strategic Internet marketing is defining your target market. Who will be your most valuable customers? Where will they come from? How old will they be? What is their discretionary income? Look at all their needs and wants and find a way to serve them with service they can't get anywhere else.

Strategic Internet marketing isn't only figuring out who your customers will be; you have to serve them in a way that your competition doesn't. By the way, who are your competitors? What are their strengths and weaknesses? How can you better serve the customer that they can? Give your customers a clear choice between you and your competition. Build trust with both your clients and your suppliers as well.

There are other elements in sound strategic Internet marketing. Some things to consider in your overall plan are: Business location, whether at home or in an office, site content, publicity and advertising, and linking with other sites.

By using strategic Internet marketing, you are taking a giant step toward future success.

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Tips To Keyword Efficiency

Writen by Mark Peoples

Internet marketing is fast becoming the advertising method of choice of small businesses. They get maximum exposure and internet traffic from prospective purchasers and customers. In fact, according to ISP Interland, small home businesses and medium scale companies (SMBs) are getting returns that are significantly higher because of their online marketing strategy. Also, more than half of business owners are saying that the increase in their monthly revenues are due to online purchases. Aside from this, most of their offline sales are due to the influence of their websites and online marketing.

However, it is surprising that not all are using search engine optimization when in recent years, search engines are essential tools for buyers. Instead of companies and businesses looking for clients online, it is the buyers that are looking for worthy purchases on the internet. Studies and surveys show that over two-thirds of SMBs' online and offline sales are fueled by online researches. It is therefore crucial for SMBs' products, services, and company names to appear in these searches. Visibility in search engines is part of a good and efficient internet marketing plan, but merely appearing on these searches. What these SMBs need are effective keywords that draw customers in and not just visitors.

Visibility in search engines is effectively linked to credibility and brand awareness. Sally Falkow, an online marketing specialist suggests that optimizing press releases gives SMBs excellent visibility and keep them on the consumers' radar. Falkow provides another useful tip: giving these releases "news" appeal gives them credibility. Aside from these general tips from a specialist, there are other guides that SMBs rely on in internet marketing.

Researching and testing keywords is an effective way to find the most popular combinations. Sites like WordTracker and Overture help in selecting keywords. Internet marketing optimization benefits from the use of phrases rather than a single word as keyword. Jill Whalen, search consultant for High Rankings, says that more specific keywords draw and attract real customers and not just people who are browsing around. It is also important to mix general terms and specific words as keywords; this way, SMBs draw in all prospective clients. It is also a good idea to include the company name and title tags as part of the keywords. The use of jargon is also a good idea especially if the SMBs' products are industry-specific. Linking keyworded articles to other articles or sites is also an effective strategy. Lastly, it is vital that SMBs be honest about the service and product that they offer to avoid disappointed buyers. It is one thing to advertise a product and a completely different thing to exaggerate about its features.

For more valuable information on Internet Marketing, please visit http://www.a2zcomms.com

Analytics You Cant Afford Not To Track

Writen by Manoj Jasra

Budget, especially for smaller organizations, is often a major factor when researching which Analytics package to implement on a given website. There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesn't seem to realize is the immense insight and knowledge they are missing out on by waiting.

It's the same old argument: spend a dollar today or two dollars tomorrow. Put that simply, the answer seems obvious; yet everyday, another person throws his hat into the e-commerce ring, purely on the speculation of Google-like fortunes, some great M&A buy-out, or that mythical IPO of triple digit shares, without considering the concept of "checks and balances"….Having analytics on your site is something that doesn't take long to pay itself off. In fact, I'm pretty confident in saying that by delaying implementation, you're probably losing more money through your site in lost revenue opportunities than you're "saving" by putting it off. So smarten up, and start paying attention.

All site owners should be aware that there are options available to them, free ones! Google Analytics, StatCounter, and now ClickTracks all provide an analytics solution that users can employ without any outside cost and minimal internal IT resources, especially if the analytics are implemented right from the design stage of the site and built right into the site templates. After a reasonably simple setup, users can view real data and start using numbers to make educated marketing decisions instead of flying blindly into the wind.

In the rest of this article I will be talking about analytics solutions that are available for free, their features/limitations, and how you can begin collecting the right data.

Google Analytics

Google Analytics became available late last year and quickly became the hottest thing on the internet. Because of its immense popularity, users have to sign-up and wait in a queue until they receive an invitation to download. On average it takes anywhere from several weeks to months to get an invitation. Everybody wants to be popular, and Google's inability to meet demand is the biggest con for its analytics software.

I was granted access about a month ago and was very impressed by the depth of the reporting available. Some standard reports are Campaign/Conversion Tracking, Visitor/Geo Segmentation and executive dashboards. Google loves to integrate all their products, and as a result users have the ability to see metrics for their Adwords accounts inside their analytics suite. Other cool features include an administration area, which is built on top of a very intuitive user interface that allows for the management of users, websites, IP filters, and accounts. The report data is not up-to-the-minute and can sometimes take up to a couple of hours to update, which for most users, is accurate enough.

Google Analytics can be set-up and running within a couple of minutes. Google generates a block of JavaScript that you have to copy and paste onto all the pages of your website. Conversion tracking requires users to specify each step in their conversion process by entering in a corresponding URL. E-commerce tracking gets more advanced, but there is sufficient documentation to walk you through it.

StatCounter

StatCounter was one of the original online analytics packages, maybe that's why the home page has a PageRank of 10. Although it has fewer bells and whistles than Google Analytics, it still provides a simple interface with useful reports. The biggest drawback of StatCounter's free version is that it has a log size of 100; this means that detailed statistics such as path analysis and referrals (as well as other metrics) are limited to a small number of a user's latest pageloads. This means that if you website is already getting a large volume of visitors, StatCounter's free download may not be the right product for you, but if you are already getting those kind of numbers, you should be able to pony up for the full StatCounter package.

StatCounter's report suite includes the usual page views report, repeat and first-time visitor tracking, but really kicks it up a notch with its detailed analysis of Visitor's Path and Visitor Activity. The reports lack a visual punch, but for a user who is looking strictly for the data, it does the trick.

Similar to Google, StatCounter generates a block of JavaScript for users to paste onto the pages of their entire website. However, in the free version, there is no way to set up additional tracking for conversions, campaigns, or e-commerce. In other words, StatCounter's free version is an ample beginner analytics package, but as your online activity escalates and you start to make some real money, you are probably going to want to upgrade in order to keep your competitive advantage.

ClickTracks

ClickTracks' free version was recently released, but has definitely created some buzz in the industry. The analytics software is targeted towards helping users understand their visitors in order to increase ROI.

This Version, known as ClickTracks Appetizer, comes with a standard interface, but also includes behavioral segmentation, campaign tracking (including PPC), and conversion tracking in order to help users make the best decisions for their search marketing campaigns. A cool perk they've started is the announcement of "Web Analytics Day" where they turn on advanced features such as funnel reporting and advanced visitor segmentation. I think this is a great way to entice users to upgrade to advanced versions of ClickTracks, and its showing in their increasing market share.

So there you have it, three good options to help you make educated decisions for your website. So don't let your website sit untracked as time passes by, do yourself and your business a favor and sign-up for an Analytics package right away, even if you're blindly holding out for a more "robust" package and freer budgets in the future.

Analyzing something as simple as "Top Exit Pages" can help you pinpoint why users are dropping off your website. By tweaking these pages and keeping visitors on your site, you can help increase things like revenue and conversion rate (I think this is the primary goal for every businessperson). Keeping track of the right metrics through Analytics software will make all the difference in your future online success, because, as any marketer will tell you, understanding your customer is tantamount to making any money in business.

Manoj Jasra has been in the search marketing industry for 4 years working as team member with Enquiro Search Solutions. He started out a software developer but over the last couple years has shifted his focus to web analytics and providing strategies to help clients succeed in search. http://manojjasra.blogspot.com/

How Learning From Others Will Help Accelerate The Growth Of Your Online Business

Writen by Charlotte Alice

I always find that the best way to come up with ideas or improve an existing business is to learn from others but with your own spin on things. By that I mean, try to work out what works well for other sites and online business' and try to replicate the success for your own Internet business.

Working from home means that you do not always have the luxury of a large company and its resources standing behind you. As a result, you're more keen to get things right a lot quicker. Sure, being a small start up Internet business means you are small and nimble and can make quick changes to your business model, however we all want to make progress and attract new customers.

I always like to have a look at the web sites owned by my competitors, not necessarily to copy them verbatim, instead to learn about their strategies. For example, how do they encourage their clients to submit their contact details? What is their search engine strategy and what keywords are they targeting.

Keywords are very important, some Internet companies spend a lot of time in this area. They work out which terms their potential customer's are likely to use and optimise their site accordingly. You can find this out quite easily by checking out your competitors. Remember, you're doing nothing wrong, the Internet is the greatest business democracy on the planet. If you're missing a trick, it is a quick one to put right.

Another trick is to look at some of the larger and more well known sites. These guys employ realms of specialists and consultants and have access to the best minds and technology available. Whilst it would be churlish to suggest you try the same, there is good reason to try and understand what they are trying to do, not least because it might be something you could add to your own site.

One of the early "learns" for us was when we opened one of our first online stores. We had migrated from eBay and were growing quite nicely until we hit a wall. We knew that there was more to come, we just could not put our finger on how we were going to achieve this. By chance, we visited one of the more well known wedding sites, at the time they were heavily promoting their affiliate network, the penny dropped.

The next week we set up our own affiliate network and promoted it to our own list, we also submitted our site details to a number of the affiliate clearing houses. Very quickly, we signed up a good number of core affiliates and they started to sell our products through their links. Business doubled within six months, sure we lost a bit of margin in commissions, yet the upside was that we were doing very little to attract this important new business.

We also listened to our affiliate's feedback, they wanted sales tools, graphics and files they could quickly upload to their own sites. This rapidly became a core part of our business, and now this is more important to us than our own site. Another lesson, never be too proud where your money comes from!

Charlotte Alice is a professional author for Free SEO Friendly Directory and full time Content Writer