Monday, October 6, 2008
Saturday, October 4, 2008
Super Simple Search Tips And Tricks The Power Of Discovery Keywords
Whether you're looking to create an infoproduct or you're looking to learn about a topic for your personal enrichment - anything from scrapbooking to buying a home - using 'discovery keywords' can be one of the best ways of finding tons of quality content on the Web.
Using them is easy, and they work on almost any search engine you like to use.
This is such a simple trick, one you're going to be so thankful for learning about.
So, what is a 'discovery keyword'?
It's nothing more than a special keyword that, when used in conjunction with most general keywords, can help you quickly find extremely useful search results related to your topic.
Here are some 'discovery keyword' examples:
- tutorials
- secrets
- tips
- articles
- guide
- checklist
- FAQs
- resources
So, instead of searching for 'paris travel'(which will return over 100,000,000 results), search for 'paris travel tips', 'paris travel articles', 'paris travel guide', and so on.
Instead of searching for 'buying a home', search for 'buying a home tips', 'buying a home secrets', or 'buying a home guide'.
Here are a few more examples:
scrapbooking
- scrapbooking tutorials
- scrapbooking secrets
- scrapbooking tips
- scrapbooking articles
- scrapbooking guide
- scrapbooking checklist
- scrapbooking FAQs
- scrapbooking resources
dog training
- dog training tutorials
- dog training secrets
- dog training tips
- dog training articles
- dog training guide
- dog training checklist
- dog training FAQs
- dog training resources
Hopefully with these few examples you can begin to see how the quality in your search results will begin to improve as soon as you begin using discovery keywords.
Derek Franklin is the creator of Search Automator Pro (http://www.searchautomator.com), which in seconds can turn your search into a treasure-trove of tips, tricks, ebooks, audio clips, images, videos, guides, PDFs, and more.
Hospital in Tennessee Thailand HotelsFriday, October 3, 2008
If You Sell A Product Use Online Marketing Part 2
When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.
1. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.
For coaching services, I send out a note periodically that includes all the extras I offer. My clients give me the testimonials that remind me of those extras, making it easy to relate.
2. Reduce support costs.
Your online home office costs a fraction of what a brick and mortar storefront would. Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all online business people.
3. Reduce your time in the office.
It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up.
4. Reduce the cost of doing business.
In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses.
When you apply online promotion such as submitting free articles to ePublishers who are crying for them, you spend around an hour or so on each article that can be recycled many times. The actual time of sending it out is a few minutes.
Even if you need to mail your product, you still will have to spend less time and money.
Using email to offer and sell your products reduces your dependence on other sales channels such as the brick and mortar stores, traveling to give talks, and writing "round file" press releases.
When you market Online, you eliminate the middleman who can take a hefty percentage of your profit--up to 90%.
My motto is: If someone else who takes a commission can't sell at least 10 times as many products as I can, I don't need them."
5. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.
You don't have to spend time buying stamps, logos, special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Be alert to collect every person's email address when you meet and greet. Place each one in a categorized file, so you can laser target messages to one audience at a time.
If you sell books on your Web site, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your visitor will have an easier time to find your product because you offer only a few on your site.
If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Put your effort into online marketing and win!
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Hospital in Tennessee Thailand HotelsThursday, October 2, 2008
Communication Can Make Or Break Your Online Business
Many companies are now doing the majority or even all their business online and foregoing the "Brick and Mortar" storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building. Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.
But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasn't helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?
In an online world, business just doesn't stop after hours and on weekends. What are you doing to answer your customer's questions? Here are a few things that you can do to improve communication with your customers:
1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.
2. Add a support email link on your Web site for issues that can't be resolved by the Web support. At Screaming Bee, we try to answer our customer questions within one business day. More often, we'll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because our aggressive efforts to meet needs in a timely manner.
3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.
4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings, but more importantly, maintaining the trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way their experience with your products and services is fresh in their mind. Remember a customer who is ignored is a customer who is lost.
Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you don't lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. Remember that every happy customer is a testament of your company's success.
Mark Ramirez is CEO and co-founder of Screaming Bee LLC, a leading provider of voice software and solutions for online games and messenger applications. For more information visit: http://www.screamingbee.com
Hospital in Tennessee Thailand HotelsWednesday, October 1, 2008
How To Make An Extra 10000000 Each Year
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE
McDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"
Sales are made or lost by what is written in your online store. What you say and how you say it determines just how much merchandise is sold in your online business.
If your thank you page simply says thank you and then proceeds to finalise the ordering process you are missing out on some serious money that should be lining your pocket.
Why? Because that person has ALREADY made a decision to buy something that you are selling.
That person already has their credit card ready to make a purchase from you.
That person has already come to the decision that what you are selling will help them in some way.
So to make more money with no extra effort on your part let your customers (note they are not your prospects any longer) come to a positive choice when they go through the order process by assuming that they will incre*se their order by making another positive choice.
For example,
- Would you like an order of chocolate or vanilla ice cream with your cake" assumes that they will have ice cream already with their cake, they have to choose which flavour.
- Would you care to order a red or white wine to go with that"?
- Would you care to order a copy of Autoresponder Magic or Million Dollar Letters at half price"?
These questions are much better than a question that involves a yes/no answer. By of*ering two choices it is generally assumed that the customer will make a choice between the two products on of*er.
What you say in your ads and when interacting with your customers is worth a fortune to you.
But only if you apply what you learn
Wouldn't you like to enjoy a bit of cream on top with a short paragraph on your thank you order page?
Any time an order is placed through your website just add the following line of script
"Thank you for your order. Because your order is over XXX (be sure to make it just below whatever the minimum order price is so everybody qualifies) you actually qualify for our special of*er".
Then briefly describe the special of*er (whether it be product or service) and the savings and benefits they will receive if they order NOW. Just this one little strategy can easily convert a $17.00 sale into a $30.00 or even $50.00 sale. If you're not using this strategy now I suggest you implement it right now. Leaving it off could cost you a fortune.
About The Author
Karin Manning is the author of The Ultimate Campfire Kitchen & Camping Guide which contains 580 delicious and easy camping recipes guaranteed to tantalize your taste buds. To immediately download your copy go to http://www.easy-family-camping-recipes.com
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