A 7 Step Webmarketing Plan

Writen by Jerry Bader

Step 1.
What to do: Attract more Web-visitors. How to do it: Decide what niche to fill by defining what your audience really wants.

The number one priority of any website marketing initiative is to attract more website visitors that in-turn creates more sales leads and ultimately more sales. In order to attract these visitors you need focus on a niche audience that will find your website material relevant enough to either pickup the phone and call you, or at least send you an email inquiry. Most websites try to do too much and say too much and as a result visitors loose interest. Design your website so that it focuses on the key information that propels your visitors to make the next move - contacting you.

Steo 2.
What to do: Have Web-visitors stay longer. How to do it: Make your website more compelling by utilizing storytelling techniques.

We know from recent studies that the amount of time visitors stay in a sales environment is the most important factor in determining how much they will purchase (Paco Underhill, founder of Envirosell, 'Why We Buy'). To get visitors to stay longer you have to offer them something more the usual sales hype. Sales presentations that revolve around stories and anecdotes are one of the best ways to capture people's attention and keep their interest.

Step 3.
What to do: Have Web-visitors retain more of your marketing message. How to do it: Treat your customers as an audience and speak to them with Web- audio and Web-video presentations.

The longer people stay at your website the more likely they are to remember your marketing message, but the way you present your marketing message is the critical factor in penetrating their consciousness and implanting your message in their heads. Visitors can spend a lot of time at your website getting frustrated because they can't find what they need or can't understand what you are offering. Treat your customers like a real visitor to your office or showroom and speak to them with Web-audio and Web-video presentations.

Step 4.
What to do: Get Web-visitors to respond to your call to action. How to do it: Make it worth their while: to get something, you have to give something.

Now that you've got people to come to your site, you want them to respond to some call to action. Many websites just present the material but never ask their visitors to actually do anything. Ask your visitors to telephone, email, fill in a survey, or do something that will start the beginning of a commercial relationship. And since web-visitors are so jaded, make sure you make it worth their while by giving them something in return: a free newsletter, special report, or a complementary analysis of their needs.

Step 5.
What to do: Get Web-visitors to pass on the information to friends and colleague. How to do it: Make your information viral and provide more than just a sales pitch.

The power of the Web as a sales and marketing tool is its ability to connect you to a network of people connected to your web-visitors. If the information on your website is informative and instructive and if the presentation is creative and entertaining then people will pass it along too their network of friends and colleagues. With the click of a button web-visitors can send a email to everyone they know suggesting they visit your website, but only if your site is worth the visit.

Step 6.
What to do: Implement your corporate personality. How to do it: Deliver a definitive image and attitude using multimedia techniques, especially cost-effective Web-audio.

So many websites are just plain boring. Having a website just because everybody else has a website is not a very good reason for the expenditure and effort involved. So if you're going have a website, make sure it's a good one that displays your corporate personality. Make a statement with your presentation and one of the best ways to make a statement and connect with your audience is with cost-effective Web-audio.

Step 7.
What to do: Garner a positive reaction. How to do it: Make sure Web-visitors find what they're looking for by utilizing appropriate information architectures.

When web-visitors leave, your site you want them to leave with a positive reaction to your company. Having an under-performing website that ignores the human element and doesn't delivery the information people need in a way they can understand, is a sure-fire way of creating a negative reaction or no reaction at all. Make sure Web-visitors find what they're looking for by utilizing appropriate information architectures.

Jerry Bader is a principal partner of Ontario-based MRPwebmedia (http:// http://www.136words.com, http://www.mrpwebmedia.com and http://www.sonicpersonality.com).He can be reached at info@mrpwebmedia.com, Telephone: 905.764.1246.

Can You Really Make Money While You Sleep

Writen by Kathleen Gage

If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?

The answer is an absolute YES! However, don't assume my answer in any way implies that it is a get rich quick while you sleep proposition.

I know it is possible to make money via the Internet while one sleeps as I have been doing it for a little over a month. Actually, I have been utilizing the Internet to market my business and events for several years with a great deal of success, but it is only in the last month that I began aggressively selling products via my website.

Over the last few weeks, between e-products and my latest book, 101 Ways to Get Your Foot in the Door, I have sold a substantial amount of product. Within an hour of launching my products I was making money. From day one, each morning when I turn on my computer I am greeted with sales.

What I most like about doing this is the profit margin. With my e-products the profit is close to 100%. With my books there are shipping and handling costs and yet, the profit is still very nice.

To the casual observer this may seem fantastic. Truth be told, it is. And yet, I didn't simply put products on my website and the sales miraculously happened.

As is true for anyone who successfully sells on the Internet, I have worked on the backend of launching my products for quite some time. Before I made my products available for sale from my website I had to make sure my systems were in place.

The process began with a great deal of research into how to successfully launch products on the web. I read virtually everything I could get my hands on by folks who are making money on the web. I listened in on teleconferences, went to seminars, bought other people's products, and spent countless hours becoming very familiar with how the process works.

It is important to state I didn't necessarily believe claims from someone just because they said they were making money. Plenty of people are claiming to make massive amounts of money on the Internet when in fact, they aren't. However, there are others who are making incredible revenues from web-based product sales.

Before I would accept what someone was saying, I checked them out. I talked to other people either through email or via the phone to find out what they knew about some of the more "well known" experts. I had the opportunity to talk real-time to some of the experts as a result of taking the initiative to contact them with valid inquiries about their products and businesses.

With each conversation, book, seminar, e-book and teleconference I added to my own arsenal of information. Over a period of about a year and a half, I had acquired quite a storehouse of knowledge.

Knowledge alone wouldn't lend itself to being successful in this new branch of my business. As with other products and services I have made available at various times to my market, I had to make sure that the products I would be introducing would sell. It's all very nice to have something you think is great, but will there be people who will actually pay for what you are selling?

I also had to make sure most of the kinks would be worked out prior to launching the products. This took a considerable amount of time meeting with my webmaster. Together we worked on the vision and how everything would link together.

Many people are very skeptical about informational products being sold on the Internet.

They have every right to be as there is a lot of garbage out there. There are people claiming to be experts when in fact, they aren't.

I also know we live in a "try before you buy" world. People have to feel comfortable with the purchases they make. Communication is key. Before, during and after.

Offering something at no cost prior to asking for a sale is an incredible way to build trust. It is also important to offer multiple choices in products and prices. Some people are more comfortable making a smaller purchase before they make a larger purchase.

For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people's minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products and how valuable my information is.

Yes, you can make money "while you sleep." And yes, it can be very profitable. However, your level of success will be directly proportionate to your level of commitment and professionalism in this avenue of your business as with any avenue of your business.

Copyright © 2004 by Kathleen Gage

Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. Get Gage's FR*EE report "Learn How One Salt Lake City Based Consultant Made Over 100k with One Idea" by visiting www.kathleengage.com.

kathleen@turningpointpresents.com

Why Call Centers Are Quickly Becoming A Network Marketers Dream Come True

Writen by Kent Thompson

Call Centers have been around for a while, but haven't been widely deployed in the network marketing community. This is beginning to change. The results of those groups who use call centers have been stagering. Let me explain how call centers can help your network marketing efforts.

Home-based businesses involving network marketing have some major problems. The main one is that often times prospects who join have no idea how much work it takes to build a large group of people under them.

This is a major problem because when people join, they might try it out for a few months and then quickly become overwhelmed and then quit when they don't see the results they were hoping for. This means that all the time that the network marketer spent in getting that person to join has now been wasted.

Let me explain what a call center is, and I'll use the Coastal Call Center as an example. The coastal call center is filled with professionally-trained sales staff, who do 95% of the work for the network marketer. The coastal call center staff will answer the phone, present the business plan to prospects calling in, do all the follow-up, and eventually close the sale.

With the coastal call center model, a network marketer's main responsibility is simply to advertise, and get people to call the coastal call center phone number, with a tracking code that identifies which network marketer referred the prospect.

From the surface it may seem like the only person this benefits from the call center model is the network marketer, since they no longer have to do the grunt work of answering phones, presenting the plan and following up.

However, there is another often overlooked benefit to this. It actually helps sales tremendously because prospects are now told that they don't have to do anything except advertise. Now, advertising and marketing may not be the most appealing idea to the prospect, but it certainly beats having to do everything else along with advertising!

If your network marketing organization is not using call centers, you may want to consider opening a call center. Your group will quickly embrace the idea that they no longer have to do all the work themselves, and you will see increased sales as a result!

Copyright 2005 Kent Thompson

Author Kent Thompson is a member of the coastal call center. Find out how you can make $1000 per sale in a home business where the coastal call center does 95% of the work for you, and all you have to do is advertise. Visit http://RunAdsForCash.com

What Is The Sure Fire Way To Success

Writen by Jim Mack

Can the average person make money online? I am asked that all the time. My answer is a definitive yes. However, you have to have the knowledge to do so. The shot gun approach will fail miserably.

There is a time tested method to making money that is successful over and over and over again. It is when a teacher takes an apprentice under his wing and becomes a mentor. First you tell them how to do it, then you show them how to do it, then you make them do it.

This method is the only proven way to make money at real estate investing, online marketing, offline marketing, and sales, really whatever you are doing. It could be tidily winks for goodness sakes.

I have made a great living being a mentor to people. I have been a successful sales manager, business leader and public speaker. I am willing and want to show YOU how to make a great living right from your home. And the best part is, my system shows you how to get OTHER people to do your work for you. I have a completely automated system running that all I do is place an ad and people respond to my website and other people do the selling and closing for me.

I began to study long ago the art of using NLP or Neuro-Linguistic Programming. It is the art of speaking using embedded commands, voice inflection, and reading your prospect. When you master the art of using NLP, you will master the art of selling and get VERY FEW objections. I have studied under the masters of using NLP. Tony Robbins, yes that Tony Robbins, was my first introduction to NLP. I have studied, Marshall Sylver, a hypnotist and success trainer that uses what he calls "Hypnotic Selling", Duane Lakin, PhD, a master at NLP training for management, salespeople and telemarketing, and Bill Twyford, a real estate investor that is an expert at writing scripts and using embedded commands. These people have taken me to a new level of sales and sales training.

I studied under master sales trainers, entrepreneurial trainers and internet marketing trainers such as Matt Bacak, Charlie Golick, John Childers, Armand Morin, Tracy Childers, Katarina Chase, Paulie Sabol, Donna Fox, Jeff Mills, Larry Goins and many more. These people are my mastermind team. Check out these names and tell me I have not been mentored by the best of the best! Do an internet search and see if these people aren't top notch

I am originally from the Kansas City Metro area; I have lived there my whole life. I love baseball, martial arts, footbalï, basically I am a sports junkie. I am a business trainer, motivator and mentor Visit me at http://www.passivecashcow.com
http://www.whoisjimmack.com
http://www.coldcallingstinks.com

Who Are You Learning From Or What Really Makes Me Mad

Writen by Alexandria K. Brown

You know what really makes me MAD? When I see someone acting like a bigshot with no substance behind them, asking you to pay them handsomely to teach you something that they themselves have NEVER done.

Let me explain...

Today I got an email announcing a very expensive workshop that claims to teach you how to develop information products and programs and sell them online to create wealth. (That part is fine.)
Here's the part that gets my goat...

The person teaching this workshop has absolutely NO experience creating and selling information products SUCCESSFULLY!

It just makes me sick.

There are many of these self proclaimed "gurus" out there. True, some have indeed created information products. (That's not hard to do.) And they may be selling them online. (That's not hard to do either.) But how much do they sell? How well do they REALLY do? How much money are they making? And are they working their tail off, or have they really created a great lifestyle for themselves?

Now, I know it's hard to tell sometimes who to trust and follow. Some of these 'gurus' talk a great talk using excellent copywriting, stories, and persuasion tactics. How do you know who is the REAL deal, and who's "full of it"?

Asking a few questions will help you. Here are five questions you should ask before investing heavily in anyone's products, programs, coaching, or workshops:

1. Have they DONE what they are teaching?

There are some people out there who are good "reporters" - that is, who collect information and share it - who you can learn from. These folks are good if you're doing baseline research on the topic. But if you are really looking to learn the systems and strategies that can change your life and business, and how to apply them successfully and quickly, and make a ton of money from them, you absolutely want to make sure you learn from someone who has done exactly that! This guarantees a much higher success rate on your end.

2. Are they STILL DOING what they're teaching?

It's no secret that anyone can make a lot more money TEACHING what they know than just doing what they know. Many "gurus" enjoyed one success and have been riding its coat-tails for years, teaching how they did it over and over. Just because someone had success selling one product or program online at one time doesn't mean they know the best and easiest way to do that TODAY. It's crucial you learn from someone who is still "in the trenches", continually learning and keeping up to date with the fastest and easiest ways to do what you want to learn.

3. Are they doing it SUCCESSFULLY?

This may seem like a given, but it amazes me how many people invest money in learning from people who aren't that successful in what they do. Make sure to sniff around and truly make sure that this person not only does what they say they can teach you, but that they are outrageously good at it.

4. Will they show you PROOF that what they teach actually works?

If your prospective mentor won't share numbers with you, or claims it's not your business, move on. It's likely they are not walking their talk. I'm open with my numbers because I want people to know I'm the real deal!

For example, I share an actual screen shot of my 2005 ONLINE SALES REPORT (www.ezinequeen.com/blueprintworkshop0306.htm) on the information page for my Online Success Blueprint Workshop. Why? I feel anyone who is about to invest several thousand dollars to learn from me deserves to see proof that what I'm teaching actually WORKS.

5. Are they doing it in a MANNER that suits what you want for you and your business?

This isn't talked about often, but you want to learn from a mentor who also works in a manner that is fits your business vision. For example, one client shared that she chose to learn from me instead of another internet marketing "mentor" solely because he admittedly works 16-hour days and hasn't taken a vacation in years. (Apparently my relaxed and fun lifestyle was a lot more appealing to her.)

Another example: I'm sure you've seen some "gurus" out there whose marketing methods are questionable and/or simply obnoxious, and that may not fit your style. If you want your business to be ethical, easy, and fun, then look for a mentor who is running his/her business that exact same way.

Once You Find Your Mentor, Stick With 'Em!

Once you choose the mentor and business model that's right for you, STOP paying attention to anyone else for awhile! Why? The #1 enemy of any entrepreneur is DISTRACTION. It's easy to jump around and get excited about the next big thing every few weeks, but your easiest road to success is to choose ONE mentor and model and commit to follow them for at least six months. I guarantee you'll move ahead a lot faster and more easily!

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 20,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at http://www.EzineQueen.com