Show And Tell Your Visitors

Writen by Kevin Gee

Often site owners ask the question and wonder how they can increase the conversion of their website visitors to sales and/or leads. The answer is pretty simple in most cases.

Call to action elements on your site in the right places can help tremendously.

Website visitors are similar to traditional consumers, they want a quick fix and they want to find things easily.

If you've ever been to the grocery store and noticed that the "hot" items or impulse items are strategically placed at the end of the aisles and near the checkout counter you are probably getting the idea of where this is going.

Those items are placed prominently and in specific locations of the store for a reason. They are seen! And more times than not, they are sold. This is the exact same principle that should apply to your website.

Placing a "Buy Now" button or similar at the top and bottom of your pages is good. Placing "Click Here" links within the text of the pages is also helpful. You see, it is these call to action elements that entice visitors into becoming sales and/or leads. Just like the placement of the impulse items in a grocery store. Show and tell your visitors where and what you want them to do.

For optimal opportunity at turning your website visitors into sales and/or leads, I recommend placing these call to action items on your site. Make it easy for your visitors to find the "Buy Now" button. Place these items high and low on the page and within the text of the page as well. Doing so will allow you to capture your website visitors eyes no matter where they are looking on the page. You might just convert a few more visitors too!

About The Author: Kevin Gee is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

Internet Marketers And Twoyearolds Just Toddling Around Asking Lots Of Questions

Writen by Dina Giolitto

I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. For another, he's becoming increasingly curious. The last time I saw him he must have asked me at least 20 times, "What's that?"

To be more accurate, he says it like this: "Whussat?"

He toddles around the yard pointing things out, asking over and over: "Whussat? Whussat?"

When wee little Conor looks up at me with his wondering eyes and asks, "Whussat?" do I answer him? Why, of course I do.

"Whussat?"
"That's a big truck."

"Whussat?"
"That's a flower..."

Turns out that my little buddy and I have more in common than I ever would have guessed. I, too, am toddling around... exploring the ever-evolving world of internet business. Each time I come upon an unfamiliar term, that same question pops into my head.

What's THAT?

If you've been doing the internet marketing thing for a while, you might consider that, like me, your audience of readers has just as many questions as a curious two-year-old.

Affiliate Marketing: what's that?
(It's a way to make a commission on someone else's product.)

SEO: what's that?
(It stands for Search Engine Optimization.)

So when you feel like dazzling your audience with some advanced terminology... don't forget the very basic and necessary questions that, if answered, will garner you a generous crop of loyal fans who can't thank you enough for the much-needed information.

Don't forget the Number One Question:

What's That?

Easy enough, right? As you write your web article, throw out a term. Ask the question, and then explain what it is. The reader always appreciates it when you take a few moments to explain. This is what separates you from all of the other marketers out there. YOU have the answers.

Should you dedicate a whole crop of articles to answering the question, What's That?

Why, of course you should!

By captivating an audience of "toddler" marketers, you can secure yourself as the be-all-end-all of experts. And once they hitch their wagons to your internet marketing star, you can carry them along on your neverending quest for more web knowledge. Now THAT's how to build a following!

Suppose you'd like to teach new marketers about website hosting. Define everything within your article. "Domain name." What's that? "Web hosting package." What's that?

Too often we forget that not everyone knows what we know, and the fact that we know it is by far the strongest indicator of our credibility in the first place!

So: next time you see a newbie marketer toddling around, asking "What's that!" over and over... be extra helpful and answer his questions. Then, think about all of his little marketer friends... and be proactive in answering ten more questions before they're even asked. Write your answers in the form of a very basic and totally informative web article.

After you've primed your crop of new marketing students, will you then be able to kick back and relax?

Heck no! Instead, you can be sure that they'll be ready with the next question:

"But why??"

"Offer the customer some free information."

"But why??"

"Don't forget to optimize your website."

"But why??"

Ahh, don't you just love internet marketing, boys and girls? I sure do.

Now go toddle over to your big-boy bed, read a few more pages of your storybook about Multiple Residual Income Streams, and then take a nice little nappy.

:)

Copyright 2005 Dina Giolitto. All rights reserved.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

Where Do I Find Niche Products To Resell

Writen by Joseph Then

When starting out, you generally have three options.

First, you could hire a writer to put together an original ebook for you to resell. A well-researched ebook will cost upwards of $600. If you want to have your name appear as the author of the ebook, you'll have to pay an additional fee for a "ghost writer."

Second, you could search the Internet for ebooks that are already available for resale—also known as "resale rights." Prices vary depending on the ebook quality, length, and exclusivity. Most ebooks available for resale are available for anyone to purchase, which means you could face stiff competition selling the same product many other people are. Even with resale rights, most ebooks retain the name of the original author and even their website address—not yours.

The best option for someone starting out selling niche products is a niche product program, like EasyNicheProduct.com. Top programs only allow a limited number of members, so competition is low. They offer members a selection of niche products to resell, all of which are original to the program—you won't find the same product on hundreds of other resale sites. By using an established niche product site, you also benefit from automatically "themed" ebooks that relate to one another, practically guaranteeing future sales from current customers. Best of all, top niche product programs allow you to list yourself as author of the ebook, so you don't end up promoting someone else at your expense.

Joseph operates a Niche Product website that offers Niche, THEMED product line that users can upsell. You can check out his website at: http://www.easynicheproduct.com

How To Find Your Target Market Online

Writen by Donna Gunter

Are you fishing where the fish are? This may seem to be a question with an obvious answer, but I'm constantly amazed at how many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Do you know how tough it is to market to everybody? The reality is that not everyone needs your product and service, nor is it a good match for every single person on this earth.

The first issue to resolve is determining who comprises your target market. Are they male or female? What age group? What industry? What socio-economic group? Until you narrow your focus and select a smaller niche market, much of your marketing effort will be in vain.

Once you've got a target market in mind, you need to know more about them. Here are the questions that I ask clients about their target market: Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service?

There are some great research tools available online for you to research your target market. Here are 7 that I recommend:

1. Professional associations: American Society of Association Executives, http://www.asaenet.org, is a great place to start, as most of the executives of the reputable associations belong to this organization. To do your search, go the Gateway of Associations, currently found here: http://www.asaecenter.org/Directories/AssociationSearch.cfm?navItemNumber=16581 Once you're in the Gateway, you can look up associations by keyword or by location. Once you've found the appropriate association(s), check out the association website and see if you should belong, and determine if the group has a local chapter that might meet in your area. If your initial search in this directory leads you to a local chapter, you should be able to backtrack and find the website of the national office.

A second place to locate associations is Gale's Encyclopedia of Associations. This multi-volume encyclopedia is present in the reference section of all major libraries, and due to the expense, you will probably want to pay a visit to your local library to use this resource. Some libraries subscribe to GaleNet, the online database, http://www.galenet.com and can issue you a username and password so that you can use it as well.

A third option is to do an online search for "industry" (you fill in your target industry here) + "professional association". Using quotation marks will result in the best search.

2. Trade and consumer publications: Once you've found the appropriate association to which your target market belongs, each association will probably have a professional membership publication and/or newsletter. You might be able to subscribe to the publication without joining the association.

Gebbie Press (http://www.gebbieinc.com) publishes a media directory in which you can obtain a newspaper and trade and consumer magazine directory. Bacon's (http://www.bacons.com) also publishes a number of media directories, including Newspaper/Magazine Directory and Radio/TV/Cable Directory, among others. As with the Gale's Directory, you'll probably have to pay a visit to your local library to use this resource, as it's rather expensive to purchase.

3. Online discussion forums/lists: I've had a number of clients tell me that they have gotten subscribers to their newsletter and signed up clients based on their participation in online discussion lists or forums. Scott Stratten maintains a great list of good business-oriented discussion forums at http://www.un-marketing.com/index.php?p=u. Many professional associations run their own discussion lists and forums. And, there's always the Yahoo Groups Directory, http://groups.yahoo.com, Google Groups, http://groups.google.com/, Forum Haven, http://forumhaven.com, and another comprehensive list at QuintCareers.com, http://www.quintcareers.com/Internet_networking_sources.html.

4. Online networking: Some virtual groups exist for the sole purpose of networking. A number of ones that are better known, like Friendster and MySpace, are primarily social in nature. The business-oriented ones often have "networks", as Ryze calls them, that bring people together centered around a common goal or interest. In many cases, you can create your own network. Scott Allen has a comprehensive listing of online networking groups http://thevirtualhandshake.com/directory.html and has co-written a great book on the subject with David Teten, The Virtual Handshake: Opening Doors and Closing Deals Online.

5. Blogs: Not only is creating your own blog a great way to market your business, but commenting on other blogs read by your target market is also a smart move. With so many blogs online, it might be tough to find the ones that are the ones read by your target market or are on a topic of interest to your target market. You can start with Google Blog Search, http://blogsearch.google.com/ , Feedster, http://www.feedster, and a directory of blog submission sites published by Robin Goode at http://www.masternewmedia.org/rss/top55/, which will be helpful as well in your blog search.

6. Ezines: Reading (and submitting articles to) ezines read by your target market will give you a great overview of typical issues and problems faced by your target market. Here's a listing of the most popular directories, http://ezines.nettop20.com/.

7. Income: Knowing how much money your target market makes will aid you in determining how to price your product or service. For help, consult Salary.com, http://www.salary.com where you can get pay ranges for specific geographic locations. More detailed reports are available for a fee.

Doing your target market research ahead of time will save you a great deal of grief and headache. Targeting your market and marketing your plan will help you get more clients online.

Copyright 2006 Donna Gunter

Online Business Resource Queen (TM) and Business Coach Donna Gunter helps self-employed service professionals learn how to get more clients online at http://www.OnlineBizCoachingCompany.com To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com Read about running an online biz at our blog, http://onlinebizcoachingcompany.typepad.com/online_business_coaching_/

Creating Content

Writen by Ted Lewis

(This is the second in an ongoing series of articles excerpted from our Internet Information Marketing Course)

It's official. You've finally decided to jump into Internet Marketing, and you've decided that you'll be marketing information products. This is a great move for all the reasons we've covered before:

·	Low Overhead  ·	No products to manufacture or distribute  ·	Great Return On Investment  ·	Bigger Profit Margins

But now you're stuck, and for whatever reason can't get an information product developed. Maybe you just aren't creative (or at least you don't see yourself that way – yet). Or maybe you want to write about a certain topic, but you just don't feel qualified or feel like you have enough experience to write about it. Or maybe you do have the experience, but you can't write worth a darn, and you know it - and what's worse…other people know it too!

Relax, none of these problems are show-stoppers. They are problems, and they must be dealt with, but there's a solution for each of these scenarios. Is there a quick fix that can get you going faster? The answer is…sort of. I know what you're thinking, "I hate it when they give me an ambiguous answer like that!" Let's tackle each problem one at a time.

If you are absolutely, truly stuck for content and you know it will be months before you have any good quality sellable stuff, but you are anxious as all get-out to set started, you can sign up for some affiliate programs and at least get going on your marketing ideas. We'll cover affiliate programs in detail later, but basically affiliate marketing is where you sign up to promote other people products and services in return for a commission on each sale. Honestly it's possible to make a great income just by affiliate marketing alone, but it does take effort, and I believe that you're better off in the long run creating your own stuff and keeping more of the profits. Eventually, you might even find yourself creating an affiliate program and letting other people do your marketing for you!

To get started with affiliate marketing just type "affiliate marketing" or "affiliate program" into your favorite Internet search engine. I googled it and got something like 77,000,000 hits. You could easily spend several days looking at all the different affiliate programs out there, but you want to narrow the field by looking at programs that offer you 40% or more commission. There are even people making a great living selling ebooks teaching you how to get started with affiliate marketing. And they probably have affiliate programs to help sell their books on affiliate programs! You see, the possibilities are simply endless when it comes to selling money-making information online.

In our next excerpt we'll cover the importance of having ORIGINAL content in your information marketing business. You won't want to miss that. Learn all about what that little copyright symbol really means!

Till next time…Success to YOU!

-Ted

Ted is part of an Internet information marketing group that makes its home at:

http://www.InternetProfitMentor.com

Check it out for some up-to-the-minute info on marketing YOUR information online!