How To Use The Internet For Greater Visibility

Writen by Gayle Carson, Ed. D

The Internet is not just for online marketers and you absolutely need a web presence to call attention to you, your product or service. In today's fast paced world, if you own a business, or just want to get your personal message out, your website is the place to do it.

In addition, you should be writing articles with your distinct viewpoints. These can be posted on your site and also submitted to other ezines and articles sites. They establish your credibility and position you as an expert. The more people who see your name, the more who will become aware of you as the one to call when they need what you have to offer. You can have special reports, a mini-ecourse, a tip of the week, and if you don't mind going to the mailbox, you can do things in hard copy as well.

In addition, your web page is where you can sound off and give your personal viewpoints, and if it doesn't bother you being controversial, you can post whatever you like to a personal blog. You can invite comments or not. It's yours to do with as you like, and if you want to be sophisticated, you can easily add audio and video. This way people can put a voice to the face and you become more of a tangible person in an intangible world.

You can use just email to keep in touch with clients, send them the latest new information, confirm orders with a personal message, or use autoresponders so people feel secure in giving personal information and want to know their message or order has been received.

If you use enough vehicles, your name or company should become more visible to the search engines and if you use keywords correctly, you should get more hits and traffic. But don't count the hits, count the results. If nobody takes action as the bottom line of clicking on your name, then nothings is accomplished. You need to track when people are leaving your site and what you need to do to appeal to them to stick with you.

You may decide you don't want to go through all of the work of having your own webpage, constantly having to update and change things, and you can piggy back on someone else's. Offer your information to others. As long as you bring something new and fresh to what they do, you become a valuable resource. If they earn revenue from this (known as an affiliate program), it's an even bigger win.

By Dr. Gayle Carson CSP CMC, President of the Internet Association of Information Marketing, www.netaim.info.

Gayle Carson is a 68 year old, three time cancer survivor who's an internet entrepreneur and a kickboxing S.O.B.