Online success is found by solving pressing problems. People go online seeking solutions to painful, nagging problems and, if you offer those solutions, they will gladly pay you for your assistance.
Even after three years on the Internet, we can feel your frustrations. We, at times, suffer from the same issues. Here is the answer we all have been waiting for. If you understand the solutions, (there are more than one), then you are well on the way to Internet Success.
It is not necessary to be an Internet Marketing Guru to have success on the Internet. Just follow seven, (not so easy steps).
What we are about to discuss is an overview and, in no way, a complete explanation of each topic. Books, ezines, and articles have been written on EACH subject.
Our suggestions are "bullet points" four YOU to begin YOUR RESEARCH.
1. email campaigns - Always include a signature, (Full name, address, email address, website), at the end of each email.
Always provide an optout statement, with an easy optout link to prevent SPAM complaints. And, always put some thought in your message to make it believable and worth time to read.
2. Advertising copy (clever, "eye catching" ad title)
3. ad tracking - Do it!
4. Search engine placement using appropriate RELEVANT keywords with high ranking KEI value. (10 or more, the higher the better)
5. Use as many FREE ad services you can handle, (NOT CLASSIFIED), like feeds, Blogs, Groups, etc. These ads will be TARGETED to YOUR product or services.
6. Linking - Create inbound and outbound RELEVANT links. This adds a sense of importance to your site to Search Engines. The more inbound links the more important your site, at least in the "eyes" of Search Engines.
7. Be prepared to invest capital, (money) - BUT, PREPARE a monthly BUDGET, and monitor your GROSS PROFIT - (Gross Sales minus COST of Sales).
As gross profit increases, (hopefully), increase investment in ADVERTISING AND MARKETING.
"Targeted Marketing" of well-written email, professionally looking, (no typos, good formatting), with eye-catching titles, sent to a targeted market, are cost effective and very productive.
However, that only represents about 48% of your total market. The other 52% comes from Search Engines.
Newsletters are excellent for staying in touch with your existing customers or downlines. We use ONLINE software whenever possible, (NO DOWNLOADS, NO RETURN EMAILS, AUTOMATED, and excellent TRACKING).
Ad copy placed anywhere must have a catchy ad title, and substantive copy that will create immediate curiosity.
"Tweak" the ads for better ad copy.
Ad tracking helps save money, produces better results and increases Search engine placement (SEO), increases sales, and will guaranty traffic; traffic equals sales. I am a bit of a stats nut, but, it sure pays off.
A long time ago, when we first started email marketing, we set up an ad tracking system using a spreadsheet application.
Now, our delivery system provides highly sophisticated stats for information, (NOT FOR TRACKING OUR READERS), but to manage the success, or failure of a specific campaign, based on readers' habits.
The information is statistical not by name! This did take a little time to set up; however, once its done, it's done.
TWO last words regarding ad tracking, DO IT!
A word about Search Engines - Keywords, content, traffic, and. . . incoming and out going LINKS are the ingredients NEEDED To optimize your website, and improve the CONVERSION RATE of your Website.
First, find the CORE keywords people are using, related to YOUR industry. Make sure the search results, from the keywords you select, are relevant, and then OPTIMIZE your site for those search phrases.
What does that mean? It, means, ONCE YOU HAVE YOUR CORE KEYWORD, . . . YOUR "NICHE", DO NOT CHANGE IT!
BUILD AROUND IT!
Let's say your Core Keyword is DOG. Now, how many dog breeds are there in the world . . . RIGHT, a lot!!
What's your "niche"? Spaniels? Now build from there all the time thinking like an experienced Internet surfer. How Many different ways can one search for Spaniels?
Go from there. Edit down to no more than 250 characters, (includes commas and spaces), and WHAALAH!
You have optimized your KEYWORDS!
It may look something like this: . . . free spaniels, pure bred spaniels, cocker spaniels, black cocker spaniels, etc.
This is a very simplistic explanation to a complicated issue, but I think it may give you an idea of where, and how to start.
We ARE NOT DONE!
EDIT your KEYWORD PHRASES into your website in a clever way, so that they DO NOT APPEAR AS A LIST. That is keyword spamming, and, won't get you a favorable position anywhere.
The same principles of TARGETED EMAIL MARKETING APPLY TO TARGETED SEARCH ENGINE MARKETING. Don't throw leaves in the wind. Very few if any will fall at your feet.
Using Targeted Email marketing and Targeted Search Engine Marketing will accelerate YOUR CTR, (Click Through Rate), and expose your offer to more interested buyers, which in turn increases your CONVERSION RATE!
Allow me to explain the unbelievable results that can be obtained with just marginal increases of your conversion rate. For example if 100 visitors per day produces 1 sale, that's a conversion rate of 1%.
Right?
The conversion rate is the Single, most important factor that determines if you have a long term profitable Internet Business or, another one of the 95% failures.
We closely follow various Internet Search Engine Marketing Newsletters.
In a recently published article on this very subject, dated March 22, 2006, an excellant explanation of CTR was discussed.
I am going to quote an example from his article:
" . . . And exactly WHY is the conversion rate so important? When you have a higher conversion rate you can actually get more traffic to your web site. Read that above sentence again. Then re-read it.
Take a print-out of the above sentence and paste that paper on to the wall opposite to your bed so that you can read that sentence every time you wake up in the morning.
Read that sentence until you memorize it. Read it until you become sick of seeing it. It's THAT important. Done? Now let me PROVE to you why that sentence is so important.
Let's do some simple math. Take that web site of yours which is getting 100 visitors a day and has a conversion rate of 2%. Let's assume the product being sold, from your site is a piece of software that costs $50. Let's also assume, that all those 100 visitors are coming from the pay per click engines and that you are paying $0.50 on average for each visitor.
How much profit do you think your web site is making per day? Well, it is generating 2 sales a day at $50 per sale. That's $100 in revenues per day.
You paid $0.50 cents for each of the 100 visitors the site received, and that costs $50. Therefore, the site is making a net profit of $100 less $50, i.e. $50 per day.
Still with me? Good..
Now, let's say that through some black magic, the website's conversion rate suddenly improves from 2% to 3%, i.e., it increases by 50% . . . So, the site now starts getting 3 orders a day. So, it's revenues increase to $150 per day from $100 per day, i.e, a 50% jump.
And what are its profits?
That's $150 - $50, i.e. $100 per day.
Therefore, the profits have increased by 100% - from $50 a day to $100 a day. Remember, that you were paying 50 cents per click to the pay per click search engines? Now let's say that with a bid 50 cents, you are able to get the #3 position for the keywords, that you are bidding on.
However, you are now earning a lot more per visitor than what you were earning earlier. This means that you can now afford to increase your bids.
(You couldn't have increased your bid earlier if you wanted to maintain your profit margin)
Let's say you increase it to 60 cents. And what happens when you increase your bid? It means that you will now get a lot more traffic. A WHOLE lot more. . . ."
Question! How do you INCREASE YOUR CTR?
Answer: By applying the principles we have discussed in this ARTICLE, as follows:
Targeted Marketing For:
*email marketing *search engine advertising and placement *keywords *linking
Important note: Crawlers determine what kind of site you have based on one thing only: text that is visible to your visitor. Not your code, neither your Java Script nor your graphics, not even your movies - just your vistor-visible text - that's all.
I read an interesting article recently titled: "The Surprising Truth About Ugly Websites".
I am relieved to know I have a chance.
EXCHANGE LINKS, the process of placing your link partner's link on your pages improves Search Engine ranking. Your link partner, in turn, places your link on their site.
We do not use an automated linking service, although there are plenty of good ones out there. DO NOT USE "LINK FARMS".
YOU WILL PENALIZE YOUR SITE with search Engines. We started our exchange program 90 days ago with just over 80 inbound links, and now have close to 1500, and growing very rapidly each month. Some sites have as many as 100,000, or more.
If you want more information about this contact us, or use any one of our recommended linking programs on our site.
Finally, be prepared to invest capital,(time and/or money.
If you think you can earn money without investing money you're dreaming. Those "free" memberships are your "test period" to see first hand what the program offers. Does it fit your need? Will it produce leads? Money? Traffic, etc..?
If so, invest. Here's a warning though, stay within a budget. The quickest way to go broke is by being a PAID JOINER.
Make sure the program is what you need, you understand how it works, and you can utilize it within the skill level you have.
Or, the program you are considering, offers world-class training.
As I said in the beginning, it is not necessary to be an Internet Marketing Guru to have success on the Internet.
If you have questions about any topics we discuss, feel free to contact us directly.
Happy marketing, your online friend,
Opportunities Now Internet Marketing Services. "Your INTERNET Super-Store For Free Work From Home Information"
James A. "Jim" Holish is an experianced, succesful, Internet marketing specialist, who provides quality consulting services to small work from home business.
His website: http://www.bestworkfromhomeopportunity.com was launched Oct. 11, 2005, and now is indexed on all major Search Engines.
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