Press releases have always been a great way to get your name in front of media professionals. With the internet, however, your press releases can be exposed to even more readers. Entire websites are devoted to press release distribution and these services provide an affordable, even free, method of injecting your information into the internet.
Realistically, many press releases do not generate big front page articles or become the latest buzz on the internet, but the internet remains an important outlet for press releases. A great aspect of issuing a press release on the internet is that even if it does not prompt a reporter to write an article, the information will get published at various websites and be read by hundreds or perhaps thousands of people. This certainly is an awesome improvement upon simply sending a press release to a newsroom where it might be read by an editor or reporter before being forgotten.
Major benefits of distributing press releases online are enhancement of your chances of being picked up by search engines, other websites and bloggers will publish your press release, and the best part is that your press release will contain your website address. Spreading links to your website is important to grabbing the attention of search engines. It will even generate additional traffic to your website as readers click on the link.
Companies that offer online press release distribution can be located by doing internet searches for press release distribution or news release distribution. The cost of using these services ranges from an option to submit a press release for free up to paying hundreds of dollars. Examples of such companies are www.free-press-release.com and www.prleap.com.
Having some type of news to announce is essential before issuing a press release, but any business should have something new and important happening at some point. Otherwise, business is pretty bleak. Examples of news items that a business can announce are release of new products, good sales growth, landmark anniversaries, hiring of new talent, winning of awards, and expansion or redirection of business activities. Or, maybe you just have some good timely information to offer.
Press releases provide good content to add to your website as well, and with a little care, they can even be keyword rich for search terms you are trying to capture. Press releases also make your organization look important and exciting. And your news always has the potential to catch the eye of a journalist and generate additional publicity.
Tracy Falbe is the author of both fiction and non-fiction books and ebooks on a variety of topics. Her latest ebook Creating Publicity with Free Online Press Release Distribution explains how to write press releases, how to integrate them in a marketing plan, and the ebook identifies companies that offer free and low cost distribution. http://www.falbepublishing.com
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