Shooting Holes Through Conventional Thinking

Writen by G. Saintiny

Whenever I hear that "everybody knows" something, I can't help but be suspicious. After all, everyone once knew the Earth was flat, that humans couldn't fly, and that time was a constant throughout the universe. It's no different in the field of internet marketing.

For example, I myself slipped into thinking that the average person couldn't possibly make money off Google AdSense, I sure ended up swallowing my words, when I discovered that bidding for certain keywords was going through the roof, at $30-$60 a click!

Well, maybe a blog that centers on the right luxury keywords can make average marketers money, after all.

Another bit of conventional thinking about marketing on the Internet is that you can't get listed on Google in under a season. I can't guarantee that you can. But, maneuvers to that effect have been put forward.

The simplest is rather startling. Just make a search for your URL (website address) on Google.

Can internet marketing be that be that simple? In a word, NO! (Of course, if that sounds like conventional thinking, you might want to question it.)

The point isn't whether a marketing maneuver works especially well or not. It's nice when things work. But, few techniques work all the time. And, many loopholes get shut-down soon after being popularized.

However, these little techniques help marketers uncover other techniques. And, every little bit helps.

"Is taking advantage of loopholes ethical?" some may ask. I say, "Of course." The Internet is nothing but an array of computations and relationships. Their rearrangement and analysis is, at worst inevitable. At best, that's the whole point. And, it isn't fair to expect only rich multi-national corporations to be able to reap the benefits.

This brings to mind another bit of conventional thinking. It's said that you've got to have a hot product or service to make money on the Internet.

Oh, come on—some will say. That's not conventional thinking; that's common sense! Oh, is it, really!?

It's not such common sense when one recalls a top-selling product called Everything Men Know About Women. The author had a lot of fun touring and selling this now famous book. If you run into it, you won't be surprised by the title on the cover, but the fact that the pages inside are completely blank may make you smile.

So, the product's value is a matter of opinion. But, on some level, one must admit that there's simply no there there!

If you're an internet marketer in search of a product to sell, could you think of a way to apply this idea to your niche? Perhaps Everything Republicans Know About Good Government? Everything Dog Lovers Know About Good Taste? Everything Conventional Thinkers Know About Internet Marketing?

About G. Saintiny: G. Saintiny is a conceptual artist who has long been fascinated at how words and signals spell order and power on the Internet. It's only after years of fascination and research that knowledge rewarded such curiosity. "I truly believe anyone can create success on the Internet," says Saintiny. "With the right resources and tools, that is."