Alright, this is something that I wanted to get off my chest for the longest period of time because it never ceased to amaze me. The truth is all marketers are scam artists. I have nothing against my fellow marketers, but some of them are tripping. It's true; just take a look at some of the current marketing products on the shelf because it's a joke.
What's the difference between a marketer and a scammer in Nigeria? I really don't see much, they have more in common then differences. They both write in a convincing and friendly manner, and they both have offers that's seems too good to be true, which is a SCAM. For example, a couple of years ago I was an eBay junkie and I got approached by a scam artist for one of my auctions. If you stay on eBay for long enough you will get your share of scammers trying to make you an offer that you wouldn't refuse.
One scammer tried to get me to deliver a package to Nigeria and they offered a crazy amount of money. I decided to play along because I was bored. They showed me a check screenshot for the amount they were willing to pay for the item, and I realize that it seems very familiar. I realized that tons of marketers use the same exact technique, they show edited screen shots of checks and earning. Those earnings can easily be edited with software, you can even use paint, ha.
But the ultimate comes with the testimonials. How in the world can a product have a testimonial for it if it's just been released? It's obvious that the customer didn't leave the testimonial, so it must be their friends and joint venture partners. Is that ethical, is it believable? Not to me, it looks just like a big fat scam. If a product is truly good, then do you have to bribe people for testimonials?
Its true, marketers actually bribe for testimonials I see it all the time. One of the most common techniques that marketers will use to squeeze out testimonials and I have seen this a dozen times is they will say "I will give you my product for free if you give me a testimonial." I'm serious that is the common scenario I have seen this so many times. But wait to you hear this, I heard one marketer actually suggest for a way to get testimonials for your products is to give your customers 50 bucks. I was like, "are you crazy?"
Don't get me wrong, it's no harm for suggesting to your customers that "hey feel free to send a testimonial or comment any time you like," after they make a purchase. I do that, but I never solicit for it, NEVER. If people give me a testimonial for my product then I want them to do it on their free will, I do not want them to feel obligated to give me one.
Fake testimonial
"Hey XXX, your product is so great and I knew nothing about computers and my monthly salary increased to 15,000 in one month!"
Jerry K Somewhere in the world
Fake, too may errors, what product did they make. How can you know nothing about computers and make a product, website, and market it all in one month and make 15,000? Sounds a little skeptical to me.
Real testimonial
"Doug, bought your ebook, I read one chapter already. I think is awesome. Can't wait to finish the whole book"
Colin Fu United Kingdom
True, this is a genuine testimonial that I can verify just like all of my testimonials for anyone skeptical. This is from one of my customers who purchased my e-book warrior internet marketing
Part II will discuss some of the funniest testimonials I have ever seen, once you think about it you will laugh your heart out.
Douglas Purcell
owner of http://www.warriorinternetmarketing.com: subscribe to the million-dollar newsletter Niche researching expert Copywriter Small business consultant
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